网络时代的营销对策分析-以福州雅琦服饰有限公司为例目录...............................................5........................................................5................................................5......................................................5................................................6...............................6....................................................6..........................................6..................................................7..............................................7....................................................7...........................7........................................7........................................7.................................8......................................................8......................................................8......................................................8......................................................9.............9..................................................9..............................................9.................................................10.................................10..................10...................................................10.........................................11.................................................11.................................11.....................................................12...................................................13.................................................14摘要对于传统服装企业来说，互联网对其造成的冲击和影响在所难免，福州雅琦服饰有限公司就是其中一个典型的例子。但是，福州雅琦服饰有限公司未能重视互联网在其发展中所扮演的重要角色，仍然坚持传统的生产、销售模式，从而在实际的销售过程中遭遇到各种困难，福州雅琦服饰有限公司要面临产品同质化、竞争激烈化、线下渠道销售额萎缩，消费者购物习惯改变等诸多问题，因此，能够在互联网背景下，迅速抓住这机遇，调整发展战略，解决以上几个重大问题，增强自己的核心竞争力，是福州雅琦服饰有限公司的出路所在。当前，传统服装企业如何转型已经成为学术界和业界关注的一个热点问题，本课题将以互网络时代福州雅琦服饰有限公司营销策略为主要切入点，深入分析互联发展下福州雅琦服饰有限公司营销存在的问题，从而提出相应的解决方案，以期为我国服装行业的发展有一定的借鉴意义和现实指导意义。关键词：网络营销，营销策略，福州雅琦服饰有限公司AbstractFortraditionalapparelenterprises,theimpactandimpactoftheInternetonthemisinevitable.FuzhouYaqiApparelCo.,Ltd.isoneofthetypicalexamples.However,FuzhouYaqiGarmentsCo.,Ltd.failedtoattachimportancetotheimportantroleplayedbytheInternetinitsdevelopment,andstilladheredtothetraditionalproductionandsalesmode,thusencounteringvariousdifficultiesintheactualsalesprocess.FuzhouYaqiGarmentsCo.,Ltd.hastofacemanyquestions,suchasproducthomogeneity,fiercecompetition,salesshrinkageofofflinechannels,changesinconsumershoppinghabitsandsoon.Therefore,inthecontextoftheInternet,itisthewayoutforFuzhouYaqiGarmentCo.,Ltd.toseizethisopportunity,adjustitsdevelopmentstrategy,solvetheabovemajorproblemsandenhanceitscorecompetitiveness.Atpresent,howtotransformthetraditionalgarmententerpriseshasbecomeahotissueinacademiaandindustry.ThistopicwilltakethemarketingstrategyofFuzhouYaqiGarmentCo.,Ltd.intheeraofInternetasthemainbreakthroughpoint,deeplyanalyzetheproblemsexistinginthemarketingofFuzhouYaqiGarmentCo.,Ltd.underthedevelopmentofinterconnectio...
