题目：唐山京城贸易有限公司发展战略研究摘要随着我国国内消费能力的不断提升，钢铁产品的消费量亦呈快速增长的势态。近年来伴随着钢铁产品加工企业不断增加，使得钢铁行业在国内的销售市场环境变得越来越严峻，竞争越来越激烈。各大钢铁贸易商在不断的寻求市场突破口，有的甚至抛弃了以往传统的业务范畴进入新的领域发展，以便在未来的发展中取得有利的市场地位。因此，本文针对唐山京城贸易有限公司的经营管理进行了深入研究，通过SWOT分析，明确了唐山京城贸易有限公司未来发展战略。关键词：钢铁，市场营销，策略AbstractAsChina'sdomesticconsumptioncapacityofcontinuousimprovement，consumptionofcoalchemicalproductsalsoshowedrapidgrowthtrend.Inrecentyears，withtheironandsteelproductsprocessingenterprisescontinuetoincrease，theironandsteelindustrysalesinthedomesticmarketenvironmenthasbecomemoreandmoreserious，moreandmoreintensecompetition.Themajorironandsteelenterprisesincontinuetoseekabreakthroughinthemarket，someevenabandonedthetraditionalbusinessintonewareasofdevelopment，inordertoobtainafavorablepositioninthemarketinthefuture.Therefore，basedonthemarketingstrategyofironandsteelindustrycarriedoutaseriesofstudies.Keywords:ironandsteel;marketing;strategy目录摘要...........................................................................................................................IAbstract.....................................................................................................................II目录........................................................................................................................III1绪论........................................................................................................................11.1选题背景及意义.........................................................................................11.1.1选题背景..........................................................................................11.1.2选题意义..........................................................................................21.2研究方法.....................................................................................................22理论综述...............................................................................................................32.1国外研究现状.............................................................................................32.2国内研究现状.............................................................................................32.3参考文献综述.............................................................................................42.3.1以安德鲁斯和安索夫为代表人物经典的战略管理理论阶段......42.3.2波特的以定位为基础的战略管理理论阶段..................................42.3.3上世纪90年代以来发展起来的核心能力理论等阶段................43唐山京城贸易有限公司营销策略的分析............................................................53.1钢铁营销策略分析.....................................................................................53.1.1外部环境分析..................................................................................53.1.2唐山京城贸易有限公司PEST分析...............................................73.1.3唐山京城贸易有限公司的SWOT分析.........................................93.2唐山京城贸易有限公司现有的营销策略...............................................143.2.1产品策略....................................................
