重庆自驾游市场发展研究摘要：随着散客化时代的来临，我国旅游业发展的大众旅游阶段特征将更加明显，在全国自驾游蓬勃发展的大背景下，重庆省的自驾车旅游也得到进一步的发展，但自驾游理论研究并未充分展开。本文以重庆省自驾车旅游市场的发展情况作为研究对象，本文在绪论部分，概述了论文研究的背景与意义，然后在第二章概重庆省自驾游游客相关社会属性。第三章分析重庆省自驾游游客行为特征分析。在本文的最后一部分介绍了重庆省自驾游市场发展策略，希望本文的研究的成果对于重庆的自驾游的市场有一定的借鉴的作用，并且也给其他行业的带来一定的借鉴的作用。关键词：重庆自驾游；建议；市场发展Abstract:withtheadventoftheeraoffit,masstourismstagecharacteristicsofthedevelopmentofChina'stourismindustrywillbemoreobviousinthecountry,drivingthebackgroundofvigorousdevelopment,selfdrivingtourhasbeenfurtherdevelopmentinChongqingProvince,butdrivingtheorywasnotfullydeveloped.ThispapertakesChongqingprovincedevelopmentselfdrivingtourismmarketastheresearchobject,thispaperintheintroductionpart,anoverviewofthebackgroundandsignificanceoftheresearch,andtheninthesecondchaptertakesChongqingprovincetouristsselfdrivingrelatedsocialattributes.ThethirdchapteranalyzesthebehaviorcharacteristicsoftouristsinChongqing.InthelastpartofthispaperintroducestheChongqingprovincetourismmarketdevelopmentstrategyofselfdriving,IhopethisresearchresultsforChongqingselfdrivingtourmarkethascertainreferencerole,andalsotootherindustriestobringcertainreferencerole.Keywords:Chongqingselfdrivingtour;suggestion;marketdevelopment目录1绪论.......................................................................................................................................11.1研究背景.....................................................................................................................11.2研究意义.....................................................................................................................12重庆省自驾游游客相关社会属性.......................................................................................12.1性别比例.....................................................................................................................12.2年龄结构.....................................................................................................................22.3文化程度.....................................................................................................................22.4职业类别.....................................................................................................................22.5收入特征.....................................................................................................................22.6家庭结构.....................................................................................................................33重庆省自驾游游客行为特征分析.......................................................................................33.1出游动机.....................................................................................................................33.2出游伙伴.....................................................................................................................33.3消费情况.....................................................................................................................34.重庆省自驾游市场发展策略................................................
