论文题目:贵族项目如何申奥——以斯诺克为例目录摘要...........................................................................................................3ABSTRACT...................................................................................................41斯诺克运动的起源与发展....................................................................51.1研究背景......................................................................................51.2斯诺克运动的起源......................................................................51.3斯诺克运动的发展......................................................................51.4斯诺克运动的推广......................................................................52斯诺克运动的兴盛与衰败....................................................................72.1国际台联的不作为......................................................................72.2媒体转播不青睐..........................................................................72.3赞助商的流失..............................................................................73斯诺克运动自身发展的弊端................................................................93.1台球赛事奖金窘迫......................................................................93.2经济压力导致职业球员积极性不高...........................................93.3职业球员管理制度不完善..........................................................93.4赌球丑闻令赞助商敬而远之....................................................103.5斯诺克赛事安排不合理............................................................103.6斯诺克运动国际化推广不够....................................................1024斯诺克赛事改革建议..........................................................................124.1改变赛制,迎合转播需求........................................................124.2增强斯诺克赛事娱乐性............................................................124.3合理安排赛事,提升赛事奖金.................................................124.4严禁赌球、打假球行为............................................................125结语......................................................................................................14参考文献.................................................................................................15致谢.........................................................................................................16摘要斯诺克曾经是盛极一时的贵族运动,如今为何屡次“申奥”失败?沦为了小众运动?原本是传播媒体最青睐的宠儿,发展至今,自身的优点为何成为了致命的缺陷?英国烟草曾经是世界台联的主要赞助商,它的撤资会给该项目带来怎样的影响?本文将从斯诺克运动的起源和发展入手,深入探讨该项运动在历史进程中的兴盛与3衰败,分析斯诺克运动的弊端,赛事的局限性和国际推广的不良发育形态,最终提出斯诺克赛事的改革制度,利于申请加入奥运会,扩大影响力,提升斯诺克赛事的品牌效应。关键词:申奥;台球;小众运动;赌球;局限性;斯诺克4ABSTRACTOncethesnookerisverypopularnoblesport,nowwhyrepeatedlybidfailed?Tobeasmallcrowdmovement?Originallythemostfavoritepetinthemedia,whyhasitsownadvantagesbecomeafataldefectsinceitsdevelopment?OncetheBritishtobaccoisthemainsponsorofworldsnooker,itsdivestmentwillbringwhatkindofimpactontheproject?Thispaper,startingwiththeoriginanddevelopmentofsnookermovement,explorestheprosperityanddeclineofth...