I海南现代节庆游客满意度调查研究摘要海南是一座风景秀丽、热情洋溢的海岛，有着独具特色的风景和人文，使得近些年来能够建立起独具特色的现代节庆。例如海南岛欢乐节和三亚天涯国际婚礼节吸引着海外游客前来参与，但目前海南现代节庆主要是政府引导型的，市场运作行政化，缺乏对节庆市场的深入研究，本文以海南岛欢乐节和三亚天涯国际婚礼节为例，深入研究海南节庆市场的特点，有利于促进海南节庆品牌的多元化，实现海南节庆辐射区域的经济、文化、社会和环境效应。本文针对海南现代节庆进行研究，通过调查发现海南现代节庆的服务、管理方面的满意度比较低，存在产品单一功能趋同、商业气息掩盖文化、人才缺失制约发展等问题。进而提出丰富产品增加功能、深入挖掘海南文化、尽快培养专业人才等海南现代节庆开发的对策及建议，希望能够促进海南现代节庆旅游的发展，也为我国其他地区的现代节庆活动提供借鉴。关键词：海南，现代节庆，游客满意度，调查IIAstudyonTouristSatisfactionofHainanModernFestivalsABSTRACTHainanisabeautifulsceneryandebullienceIsland,withuniquesceneryandthehumanities,soinrecentyearstoestablishauniquemodernfestival.Forexample,HainanIslandJoyFestivalandSanyaTianyainternationalweddingfestivalattractsoverseastouriststoparticipatein,buttheHainanmodernfestivalismainlyguidedbythegovernment,theoperationofthemarketadministration,lackofin-depthstudyonthefestivalmarket,thispapertakesHainanIslandJoyFestivalandSanyaTianyainternationalweddingfestivalasanexample,in-depthanalysisofthecharacteristicsofHainanfestivalmarketthatisconducivetopromotingthediversificationofHainanfestivalbrand,HainanFestivalradiationregioneconomy,culture,socialandenvironmentaleffects.AccordingtotheHainanmodernfestivalwasstudied,throughthesurveyfoundHainanmodernfestivalservice,managementsatisfactionisrelativelylow,thereisasingleproductfunctionconvergence,commercialatmospheretocoveruptheproblemofrestrictingthedevelopmentofculture,lackoftalent.Andthenputforwardtherichproductincreasefunction,digHainancultureassoonaspossible,professionaltrainingstrategiesandsuggestionsfordevelopmentofHainanmodernfestival,hopingtopromotethedevelopmentofHainanmoderntourismfestivals,butalsoprovideareferenceforthemodernfestivalactivitiesinotherareasofchina.Keywords:Hainan,Modernfestival,Touristsatisfaction,investigationIII目录引言......................................................................................................................11.节庆的基本理论概述.......................................................................................21.1节庆的概念..............................................................................................21.2现代节庆的概念......................................................................................21.2.1现代节庆活动的定义.....................................................................21.2.2现代节庆活动的特点.....................................................................21.2.3现代节庆活动的分类.....................................................................31.2.4现代节庆活动的功能.....................................................................31.3海南现代节庆的简介..............................................................................32.满意度的基本理论概述...................................................................................52.1满意度的概念..........................................................................................52.2游客满意度的研究.........................................
