河北省大学生手机消费者民族中心主义实证研究摘要对于大学生的消费者民族中心主义的研究，能够帮助企业借助大学生的民族中心主义情怀，进而与外国商品竞争，使商品与大学生的价值观更加的适应，更好的适应中国本土市场，促进企业的发展。本文首先从大学生消费者民族中心主义研究背景以及研究意义出发，然后对于大学生消费者民族中心主义国内外研究现状进行了探讨，接着对于大学生消费者民族中心主义研究对象以及研究方法进行了总结，并且对于问卷调查法作了详细的说明，接着对于问卷调查表收集到的结果作了描述，对其信度做了分析，最后基于这些的基础上，本文证明了前面假设的正确性。最后得出给出一些关于销售方面的建议。关键词：消费者民族中心，大学生，实证研究，问卷调查abstractThispaperstartswiththebackgroundandsignificanceoftheresearchonconsumerethnocentrismofCollegestudents,thendiscussestheresearchstatusofconsumerethnocentrismofcollegestudentsathomeandabroad,thensummarizestheresearchobjectsandmethodsofconsumerethnocentrismofCollegestudents,andmakesadetaileddescriptionofthequestionnairesurveymethod.Finally,thequestionnairesurveyisconducted.Somemethodsusedintableprocessingaresummarized,suchasreliabilityanalysis,factoranalysis,correlationanalysis,varianceanalysisandregressionanalysis.Thentheresultscollectedbythequestionnairearedescribed,andthereliabilityofthequestionnaireisanalyzed.Finally,basedonthese,thispaperprovesthecorrectnessoftheprevioushypothesis.Therelationshipbetweenconsumerethnocentrismofcollegestudentsandpurchaseintentionofsomewell-knownforeignproductsisanegativecorrelation;therelationshipbetweenconsumerethnocentrismofcollegestudentsandpurchaseintentionofsomewell-knowndomesticproductsisapositivecorrelation;therelationshipbetweenconsumerethnocentrismofcollegestudentsandpurchaseintentionofsomewell-knownforeignmobilephonesisanegativecorrelation.TherelationshipbetweenCollegeStudents'consumerethnocentrismandsomewell-knowndomesticmobilephonepurchasingintentionsisapositivecorrelationconclusion.Finally,somesuggestionsonsalesaregiven.Keywords:ConsumerEthnicCenter,CollegeStudents,EmpiricalResearch,QuestionnaireSurvey目录.........................................................................................................4....................................................................4...............................................................................4...............................................................................4............................................................................5.......................................................................5.......................................................................5................................................................6...............................................................................6...............................................................................6.........................................................................7........................................................................................7........................................................................................7.......................................................................7...........................................................................8................................................................................................9..............................................
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