酒店康乐项目发展存在问题及对策——以哈尔滨松北万达皇冠假日酒店为例摘要近几年，国内康乐业发展快速，康乐部在各高星级酒店的地位越来越明显，特别是度假型的高星级酒店，酒店管理者更加重视对康乐部的发展和管理。虽然康乐部门在日益发展，但仍然存在不足，目前针对这方面的研究和探讨也相对薄弱。本文对哈尔滨松北万达皇冠假日酒店的康乐部门进行了实践调研，同时结合酒店的经营现状进行分析，通过对其康乐部的康乐项目设置、康乐品牌项目经营特色、康乐项目营收比例、康乐项目同行业竞争、顾客对康乐项目需求等方面调查研究，对哈尔滨松北万达皇冠假日酒店康乐部发展提出了建议，以期对我国酒店康乐部门的建设和发展有所帮助。关键词：哈尔滨松北万达皇冠假日酒店；康乐项目；现状分析；对策AbstractInrecentyears，thedomesticrecreationindustryhasdevelopedrapidly，andthestatusoftheMinistryofRecreationinhigh-starhotelshasbecomemoreandmoreobvious.EspeciallyinVacation-orientedhigh-starhotels，hotelmanagerspaymoreattentiontothedevelopmentandmanagementoftheMinistryofRecreation.Althoughtherecreationsectorisdevelopingdaybyday，therearestillsomeshortcomings.Atpresent，theresearchandDiscussiononthisaspectarerelativelyweak.ThispapermakesapracticalinvestigationontheRecreationDepartmentofCrownHolidayHotelinSongbei，Harbin，andmakesananalysisofthepresentsituationofthehotelmanagement.ThroughtheinvestigationandResearchontherecreationprojectsetupoftherecreationdepartment，themanagementcharacteristicsoftherecreationbrandproject，theproportionoftherevenueoftherecreationproject，thecompetitionbetweentherecreationprojectandtheindustry，andthedemandofthecustomersfortherecreationproject，theCrownHolidayinSongbei，Harbinisconducted.SuggestionsonthedevelopmentofhotelrecreationdepartmentareputforwardinordertohelptheconstructionanddevelopmentofhotelrecreationdepartmentinChina.Keywords:SongbeiCrownHolidayHotelinHarbin;recreationproject;situationanalyzes;countermeasure目录摘要...................................................................1Abstract.................................................................2第1章绪论............................................................4第1节国内外研究现状................................................4第2节研究背景......................................................5第3节研究内容......................................................6第4节研究意义......................................................6第2章我国酒店的康乐项目经营现状.......................................7第1节康乐产业竞争激烈..............................................7第2节销售品牌特色不明显............................................7第3节营收占酒店项目比例少..........................................8第3章哈尔滨松北万达皇冠假日酒店的康乐项目经营问题......................8第1节酒店自身对康乐项目认识不到位..................................8第2节销售品牌特色不明显............................................9第3节康乐项目营收占酒店项目比例少..................................9第4节同行业竞争激烈...............................................10第5节顾客需求千变万化.............................................10第4章哈尔滨松北万达皇冠假日酒店康乐项目经营对策.......................11第1节加强酒店对康乐项目的认识和学习...............................11第2节立足自身环境，选择合适康乐项目...............................11第3节改变销售策略，提高收益.......................................13第4节酒店自身进行规范化管理，合理竞争......................
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