广式包类点心的品牌策划摘要：品牌是公司产品的标识，是消费者识别产品的手段，是公司夺取份额的工具。加强点心公司在品牌营销的研究，对点心公司的品牌战略的实施，具有十分重要的意义。本文针对广式包类点心的问题包括广式包类点心厂家品牌观念滞后、广式包类点心厂家品牌战略规划缺乏、广式包类点心厂家品牌定位模糊、广式包类点心厂家品牌的保护意识薄弱、广式包类点心厂家品牌的误解和歧义，提出广式包类点心厂家品牌营销对策、品牌文化战略,更新品牌观念、设计总体品牌规划、个性化品牌定位、实施品牌整合与保护传播策略、实施服务策略明确消费者对品牌认可、实施多品牌策略必须加强品牌关系管理等对策。关键词广式包类点心品牌对策Abstract:Abstract:theidentificationofthebrandisthecompany'sproducts,isameansofconsumerstoidentifyproducts,isatoolforcompanytogainshare.Inrecentyears,withtheexpansionofthesnackmarketshareinChina,moreandmoremarketcompetitionmainbody,leadtoanunprecedentedfiercecompetitionofmarketshare.Inthiscompetitivemarket,extensivepatternbagsnackstocontinuetomaintainindustryleadingpositionintheintensemarketcompetition,wemustfurtherstrengthenbrandconsciousness,strengthenthecompetitivenessofthebrandmanagement,brandmarketing,withthedevelopmentofChinesesnackcompanyneedtobuildacomprehensive,convenientforconsumerstoidentifyandthecorrespondingpointofthedemandforitscompetitiveness,thisisthebrand.Thestrengthofthebrandshouldnotbeignored.Therefore,tostrengthenthesnackcompanystudiesinbrandmarketing,theimplementationofthestrategyofthecompany'sbrandofsnack,hastheveryvitalsignificance.Cantonese,theauthorofthispaperbalesofdimsumproblemincludingcantoneseclasssnackmanufacturerbrandidealag,theextensivepatternbagmanufacturerslackofbrandstrategyplanning,cantonesesnackspackageclasssnackmanufacturerbrandpositioningfuzzy,cantonesedimsummanufacturerbrandprotectionconsciousnessweak,cantoneseclassmanufacturerofsnackbrandmisunderstandingsandambiguities,putsforwardsomecountermeasuresforcantonesebagsnacksmanufacturerbrandmarketing,brandculturestrategy,updatethebrandconcept,overallbrandplanningdesign,personalizedbrandpositioning,theimplementationofbrandcommunicationstrategy,theimplementationoftheserviceintegrationandprotectionstrategyClearlyconsumerstothebrandrecognition,implementationofmulti-brandstrategymuststrengthenbrandrelationshipmanagementcountermeasures.keywordsCantonesepackageclasssnackbrandstrategyKeywords：Cantonesepackageclasssnackbrandstrategy目录一、前言..................................................1（一）研究背景及意义...................................1（二）研究方法.........................................2（三）文献综述.........................................2(四)品牌概念...........................................4(五)品牌营销的涵义.....................................4二、广式包类点心厂家品牌简介..............................4三、广式包类点心厂家品牌营销中存在的问题..................5（一）品牌观念滞后.....................................5（二）品牌战略规划缺乏.................................5（三）品牌定位模糊.....................................6（四）品牌的保护意识薄弱...............................6（五）品牌的误解和歧义.................................6四、广式包类点心厂家品牌营销对策..........................7（一）品牌文化战略,更新品牌观念........................7(二)设计总体品牌规划...................................7(三)个性化品牌定位.....................................7（四）实施品牌整合与保护传播策...
