目录摘要..................................................................................................................................................11绪论..................................................................................................................................................21.1研究背景..............................................................................................................................21.2研究目的与意义..................................................................................................................21.3逆向物流国内外研究现状...................................................................................................31.3.1国外文献综述...........................................................................................................31.3.2国内文献综述...........................................................................................................31.4研究内容与方法..................................................................................................................41.4.1研究内容..................................................................................................................41.4.2研究方法..................................................................................................................42家电企业逆向物流理论概述...........................................................................................................52.1逆向物流的产生和内涵.......................................................................................................52.1.1逆向物流概念...........................................................................................................52.1.2逆向物流特点...........................................................................................................52.1.3逆向物流的重要性...................................................................................................62.2家电企业的特点..................................................................................................................62.3家电企业逆向物流的特点...................................................................................................72.4家电企业实施逆向物流的意义...........................................................................................83X家电公司逆向物流的现状分析...................................................................................................93.1X家电公司简介..................................................................................................................93.2X家电公司逆向物流运营模式现况...................................................................................103.3逆向物流运作中存在的问题...............................................................................................113.4X家电公司逆向物流经营模式的SWOT分析.......................................................................113.4.1优势(Strength)...........................................................................................................113.4.2劣势(Weaknesses).......................................................................................................123.4.3发展的机遇(Opportunities).........................................................................................
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