企业校园招聘存在的问题及对策研究——以京东商城为例[论文摘要]随着社会经济的不断进步,企业之间竞争日益激烈。企业的生存与发展从单纯的资源优势逐渐转变成人才优势,人力资源优势成为了各大企业竞争的关键性因素。近几年来,高效快捷、有针对性的校园招聘逐渐被各大企业认可和运用。校园招聘能否招到适合自己企业的员工成为各大企业工作的重要环节。本文以京东商城公司校园招聘为研究对象,以企业的发展目标和人力资源现状为基础,结合人力资源资源管理招聘及培训等相关理论知识加以分析和探讨。并对京东商城在校园招聘中遇到的问题提出解决的措施,在日后的发展中加以改善,以期为同行企业的校园招聘方案设计与运用起到参考和借鉴的作用。[关键词]校园招聘;企业;京东商城;对策[Abstract]Withthecontinuousprogressofsocialeconomy,competitionamongenterprisesisincreasinglyfierce.Thesurvivalanddevelopmentofenterpriseshavegraduallychangedfromsimpleresourceadvantagetotalentadvantage,andhumanresourceadvantagehasbecomeakeyfactorinthecompetitionamonglargeenterprises.Inrecentyears,efficient,efficientandtargetedcampusrecruitmenthasbeengraduallyrecognizedandappliedbymajorenterprises.Whethercampusrecruitmentcanrecruitemployeessuitablefortheirownenterpriseshasbecomeanimportantlinkintheworkofmajorenterprises.Thispapertakesthecampusrecruitmentofjingdongmallcompanyastheresearchobject,basedontheenterprise'sdevelopmentgoalsandthecurrentsituationofhumanresources,andcombinedwiththehumanresourcesmanagementrecruitmentandtrainingandotherrelevanttheoreticalknowledgetoanalyzeanddiscuss.Inaddition,measurestosolvetheproblemsencounteredbyjingdongmallincampusrecruitmentareproposedandimprovedinthefuturedevelopment,soastoprovidereferenceforthedesignandapplicationofcampusrecruitmentschemesofpeerenterprises.[Keywords]campusrecruitment;Enterprise;Jingdongmall;countermeasures;目录引言....................................................................11校园招聘概况............................................................11.1校园招聘的内涵及特点...............................................11.2校园招聘的形式.....................................................21.2.1宣讲会模式...................................................21.2.2媒体平台.....................................................21.2.3校园招聘外包.................................................21.3校园招聘的流程.....................................................22京东商城校园招聘现状....................................................22.1京东商城简介.......................................................22.2校园招聘流程.......................................................32.3校园招聘的结果.....................................................42.4京东商城校园招聘存在的问题.........................................42.4.1企业岗位设置与学生定位问题...................................42.4.2校园招聘制度和流程问题.......................................52.4.3招聘人员素质不高.............................................52.4.4应聘简历筛选问题.............................................52.4.5面试环节出现的问题及误差.....................................62.4.6缺乏对应届毕业生入职后的管理.................................63针对校园招聘存在的问题提出的建议及对策..................................63.1建立清晰准确的岗位定位.............................................63.2制定完善的招聘计划.................................................73.3加强招聘人员的监督培训工作,组建高素质的招聘小组.......................