网络舆论视域下公共关系对城市旅游业发展的影响研究摘要：随着互联网的发展，基于互联网平台的各种网络传播手段日新月异，特别是移动客户端的推广，使得我国网民规模急剧增加，互联网入网普及率不断提高，使得网络舆论不断增多。然而网络舆论又是一把“双刃剑”，其自由化和多元化的特点不免会使各种舆情泥沙俱下，在此背景下，公共关系在旅游景区的生存与可持续发展中扮演着的角色也越来越重要。本文立足于相关理论，从网络舆论视域角度出发，对具体案例进行分析，进而探讨了网络舆论视域下旅游业中公共关系管理的影响，并提出了借助公共关系管理促进城市旅游业发展的建议，以期能够为相关管理者提供有价值的参考。关键词：网络舆论；公共关系；旅游业；危机管理ResearchontheInfluenceofPublicRelationsontheDevelopmentofUrbanTourismundertheVisionofNetworkPublicOpinionAbstract:WiththedevelopmentoftheInternet,variousInternetcommunicationmethodsbasedontheInternetplatformarechangingwitheachpassingday,especiallythepromotionofmobileclients,whichhasledtoasharpincreaseinthenumberofInternetusersinChina,andtheincreasingpenetrationrateofInternetaccess,whichhasledtoanincreaseinnetworkpublicopinion.However,onlinepublicopinionisa"double-edgedsword".Itsliberalizationanddiversificationwillinevitablyleadtoallkindsofsensationalism.Inthiscontext,publicrelationsplaysaroleinthesurvivalandsustainabledevelopmentoftouristattractions.Alsomoreandmoreimportant.Basedonrelevanttheories,thispaperanalyzesthespecificcasesfromtheperspectiveofnetworkpublicopinion,andthendiscussestheimpactofpublicrelationsmanagementinthetourismindustryfromtheperspectiveofnetworkpublicopinion,andproposesthepromotionofurbantourismdevelopmentthroughpublicrelationsmanagement.Itisrecommendedtoprovideavaluablereferenceforrelevantmanagers.Keywords:networkparadox;publicrelations;tourism;crisismanagement目录摘要......................................................................................................................................................1Abstract.................................................................................................................................................11引言...................................................................................................................................................32相关理论基础...................................................................................................................................32.1公共关系概述........................................................................................................................32.1.1公共关系含义.............................................................................................................32.1.2公关的认知偏差.........................................................................................................42.2城市旅游业中的公共关系....................................................................................................42.2.1旅游公共关系含义.....................................................................................................42.2.2旅游公共关系主体与客体.........................................................................................42.3网络舆论危机........................................................................................................................63网络舆论视域下旅游公共关系管理案例................................................................................
