现代农业项目商业计划书目录一、项目描述.....................................................................................................................................-3-1.项目背景..................................................................................................................................-3-2.项目宗旨..................................................................................................................................-4-3.项目介绍..................................................................................................................................-4-二、产品与服务.................................................................................................................................-5-1、产品品种规划.......................................................................................................................-5-2、研究与开发...........................................................................................................................-5-3、未来产品和服务规划...........................................................................................................-6-4、实施阶段...............................................................................................................................-6-5服务与支持..............................................................................................................................-9-三、行业与市场分析.......................................................................................................................-10-1市场介绍................................................................................................................................-10-2、目标市场.............................................................................................................................-11-3、顾客购买准则.....................................................................................................................-11-4、竞争对手分析.....................................................................................................................-11-四、市场与销售...............................................................................................................................-12-1、市场计划.............................................................................................................................-12-2、销售策略.............................................................................................................................-12-3、渠道销售与伙伴.................................................................................................................-13-4、销售周期.............................................................................................................................-15-5、定价策略.............................................................................................................................-15-6、市场联络.............................................................................................................................-15-五、营运组织设计...........................................................................................................................-15-1、组织结构.....................................................................
