I浅谈电商生鲜配送发展中的问题及其对策摘要经济发展新时期，人们生活水平大大提升，生鲜产品消费比重在所有的食品消费中逐步提升。消费的加大催生了全新的供应链及销售模式，传统的配送模式也在发生着变化。但是生鲜电商在我国尚属于新兴行业，其物流配送仍存在这诸多问题。电子商务背景下，如何构建高效的生鲜产品物流供应链模式，保证生鲜产品在供应过程中物流成本最小化，物流损耗最小化，物流效率最大化成为迫切解决的问题。关键词：电子商务；生鲜配送；冷链物流IIAbstractIntheneweraofeconomicdevelopment,people'slivingstandardshavegreatlyimproved,andtheproportionoffreshfoodconsumptionhasgraduallyincreasedinallfoodconsumption.Theincreaseinconsumptionhasspawnedanewsupplychainandsalesmodel,andthetraditionaldistributionmodelisalsochanging.However,freshe-commerceisstillanewindustryinChina,andtherearestillmanyproblemsinitslogisticsanddistribution.Underthebackgroundofe-commerce,howtoconstructanefficientsupplychainmodeloffreshproducts,toensuretheminimizationoflogisticscostsinthesupplyprocessoffreshproducts,minimizelogisticslosses,andmaximizelogisticsefficiencyhasbecomeanurgentproblem.Keywords:e-commerce;freshdelivery;coldchainlogisticsIII目录摘要...............................................................................................................................IAbstract..........................................................................................................................II一、绪论........................................................................................................................1（一）研究背景及意义.........................................................................................1（二）国内外研究现状.........................................................................................11.在供应链分析方面的研究...........................................................................12.在营销策略方面的研究...............................................................................23.在物流发展方面的研究...............................................................................2（三）研究内容与方法.........................................................................................2二、生鲜电商及物流配送的理论概述........................................................................3（一）生鲜产品.....................................................................................................3（二）生鲜电商.....................................................................................................31.B2C专业化生鲜电商模式...........................................................................32.B2C综合化生鲜电商模式...........................................................................33.O2O社区化的生鲜电商模式......................................................................34.O2O新零售的生鲜电商模式......................................................................4（三）电子商务物流配送.....................................................................................4三、生鲜电商的发展现状............................................................................................5（一）生鲜电商行业发展环境.............................................................................51.电商行业剧增...............................................................................................62.网购规模持续增长....
