教育培训机构营销问题分析——以英孚教育公司为例摘要这些年来，培训机构如雨后春笋般的发展。即使是在经济不景气的情况下，大家会精打细算的买东西，但在孩子的教育下仍然是非常的慷慨。但是从整体来看，教育行业仍然存在着很多问题，尤其是在营销方面，诸如教育培训机构营销商业运作能力低下，一些教育培训机构对区域性产品认识浅薄等。这篇文章主要针对教育行业的营销现状做出了一些分析，并以英孚教育公司为例，挖掘出英孚教育公司营销策略。认为教育培训机构营销应该是教育培训市场营销理论在教育领域的应用，它是教育领域运用企业管理的理念与市场规则来经营教育的一系列管理活动，如引入营销观念，把教育视为服务产品，顾客需求成为教育机构提供服务的中心，满足顾客需求成力教育机构管理的重要目标等。关键词：教育培训机构；营销问题；英孚教育公司AbstractInrecentyears,traininginstitutionshavemushroomed.Evenwhentheeconomyisinrecession,everyonewillspendtheirmoneycarefully,buttheyarestillverygenerousundertheirchildren'seducation.However,onthewhole,therearestillmanyproblemsintheeducationindustry,especiallyinmarketing,suchaslowmarketingandcommercialoperationabilityofeducationandtraininginstitutions,andshallowunderstandingofregionalproductsbysomeeducationandtraininginstitutions.ThisarticlemainlyanalyzesthecurrentmarketingsituationoftheeducationindustryandtakesEFEducationCompanyasanexampletodigoutthemarketingstrategyofEFEducationCompany.Itisbelievedthatthemarketingofeducationandtraininginstitutionsshouldbetheapplicationofeducationandtrainingmarketingtheoryinthefieldofeducation.Itisaseriesofmanagementactivitiesinthefieldofeducationthatapplytheconceptsofenterprisemanagementandmarketrulestomanageeducation,suchasintroducingmarketingconcepts,regardingeducationasaserviceproduct,makingcustomerdemandthecenterofserviceprovidedbyeducationinstitutions,andmeetingcustomerdemandanimportantgoalofeducationinstitutionmanagement.Keywords:educationandtraininginstitutions;Marketingissues;EFEducationCompany目录....................................................................................................................................................5....................................................................................................................5................................................................................................................................................5................................................................................................................................................6................................................................................6................................................................................................................................................6................................................................................................................................................6................................................................................................................................7................................................7............................................................................................................................................7............................................................................................................................................7...................................................................................
