第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共32页目录一、文王酿酒股份有限公司介绍........................................31.公司简介.........................................................................................................................32.经营理念和管理理念.............................................................................................43．企业优势.........................................................................................................................44．企业发展规划................................................................................................................65．文王产品介绍................................................................................................................6二、组织结构........................................................7三、管理制度........................................................9作息制度................................................................................................................................9业务管理制度.....................................................................................................................10A．客户定义.....................................................10<1>业态客户定义..............................................................................................................101.大卖场：..........................................................................................................................102.连锁超市：.....................................................................................................................103.便利店：..........................................................................................................................104.百货店超市：................................................................................................................105.传统零售店：................................................................................................................106.餐饮终端：.....................................................................................................................107.娱乐终端：.....................................................................................................................10B.价格表........................................................11C.销售步骤......................................................11第一步前期准备..............................................................................................................12第二步打招呼...................................................................................................................13第三步商店巡视库存盘点............................................................................................13第四步商品化工作..........................................................................................................15第五步开场白...................................................................................................................16第六步销售陈述..............................................................................................................17第七步异议处理..............................................................................................................18第八步缔结订单.....
