四川大学生直销行为研究团队名称：五维一体指导教师：钱永贵老师团队成员：李昕宇颜阳郑阳晓赵玉苓陈妍蕾2009年3月一五日摘要中国加入WTO以后，直销在中国得到了迅速的发展，从2004年的200亿的销售额发展到预计在2010年达到1000亿。当直销在中国迅速发展的同时，一些不良的现象开始也显现出来，不少直销企业的身影出现在了全国各大高校，违背了《直销管理条例》的规定.我们做了关于直销的社会认知度和校园认知度的问卷调查，并且也探究了直销出现在校园的原因和大学生为什么从事直销的原因，以及大学生为什么不应该从事直销的方方面面。最后，我们从政府，学校，社会，学生四方面的立场，提出了我们的解决方案。关键字：中国直销大学生AbstractAfterChina’sentranceintotheWTO,directmarketinghasbeenrapidlydevelopedinChina.Saleof20billionin2004andexpectedtoachieve100billionin2010.AsdirectsellingrapidlydevelopedinChina,anumberofadversephenomenonhavebeenemerginggraduallythatmanydirectsalescompaniesexpandbusinessintocollegesanduniversitieswhichiscontrarytothe“DirectMarketingManagementOrdinance”inChina.Inthispaper,basingonquestionnaireonrecognitionofdirectmarketingoncampusandinsociety,weinvestigatethereasonsthatdirectsalesemergesincollegesanduniversitiesandanalyzereasonsthatstudentsengageindirectsalesandconcludewhystudentsshouldnotengagein.Finally,weproposesolutionsinshoesofschools,society,governmentandsociety.Keywords:directsaleschinastudents目录一.国内研究综述·········································································································1二.直销在中国的发展·································································································12.1直销在中国的发展历程·················································································12.2直销已经开始在高校渗透·············································································2三.关于大学生直销行为的实证调研·········································································23.1社会调查过程与数据整理·············································································23.2社会调查过程描述························································································23.3社会调查统计结果描述·················································································23.4校园调查过程与数据整理·············································································73.5校园调查过程描述························································································73.6校园调查统计结果描述·····································...
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