我国水果对东盟出口的现状及其对策摘要我国劳动力资源充足，生物物种资源丰富，自然气候及地理条件多样，这使水果生产表现出较强的比较优势，几乎所有种类的水果都有出产，尤其是温带、亚热带干鲜水果成为我国出口东盟最重要的品种。我国在水果产业及出口贸易中具备一定优势的同时仍存在一系列问题，如优质果率低、包装保鲜技术不足、品牌打造力度不够等，制约了出口结构的优化，进而减少了在东盟市场的利润。未来我国将着力提高水果生产质量，同时针对东盟市场需求，适时调整品种结构，实施品牌战略，并建立起一个高效率的水果协会。把握好中国-东盟自由贸易区建立的契机，充分发挥我国对东盟水果出口的潜力。[关键词]水果东盟出口ABSTRACTFruitsproducedinChinashowcomparativeadvantageduetoplentyofhumanresources,abundantbiologicalspeciesresources,diversifiedclimateandgeographicalconditions.Almostallkindsoffruitsareproduced.Inparticular,thefruitsgrowingintemperate,sub-tropicalwhichbecomethesignificanttypeexportingtoASEAN.Whileourcountrytakesomeadvantagesinthefruitsindustryandexportingtrade,aseriesofproblemsexistinthem,forexampledeficiencyinfruitsqualityrate,packingandrefreshingtechnology,brandcreatingetc.,theserestraintoptimizationofexportstructure,thesefactorswillreleasetheprofitgainedinASEANmarket.Infutureourcountrywilltakeactioninenhancingthequalityoffruits,meanwhileaimingtorequirementinASEANmarket,weshouldchangestructureofthefruitstypeaccordingly,carryoutthebrandstrategy,buildupanefficientfruitassociation.StronglyweholdthechancebuiltinSINA-ASEANfreetradearea,exertingthepotentialaboutfruitsexporttoASEANfully.[KeyWords]FruitsASEANExport目录一、我国水果的生产概况....................................................................................................................（2）二、我国水果对东盟出口的现状........................................................................................................（2）（一）我国出口东盟的水果品种状况........................................................................................（2）（二）我国水果对东盟出口贸易额状况....................................................................................（2）三、我国水果对东盟出口贸易的利弊分析........................................................................................（2）（一）我国水果对东盟出口贸易的优势所在............................................................................（3）1、地域优势.................................................................................................................................（3）2、出口品种适应东盟市场需求..................................................................................................（3）3、我国实施一系列鼓励水果出口的政策..................................................................................（3）（二）我国水果对东盟出口贸易的不足之处............................................................................（4）1、我国水果优质率低，国际竞争力差......................................................................................（4）2、中国-东盟自由贸易区的推进对我国热带水果带来冲击.....................................................（6）3、水果出口种类单一，出口风险高..........................................................................................（7）4、水果包装及贮藏保鲜技术低..................................................................................................（8）5、品牌战略实施力度不够.................
