跨境电商跨文化交际与合作能力研究摘要改革开放带来的是经济疯狂增长，这其中国际贸易起到的作用是巨大的，是无可取代的，在国际贸易中，文化差异是贸易的首要障碍，能否很好地了解对方的文化，初步和对方进行有效沟通，继而生产出具有针对性的商品，赢得对方市场，具有重要的作用。我国的国际贸易与日俱增，与他国的接触也渐趋频繁，国与国之间的文化差异产生的问题更加明显，特别是影响到了贸易的进行。文化差异表现出来的问题有，国家与国家之间因文化背景差异大，继而，双方在思维、价值观、风俗等方面有着巨大的差异，这些差异影响着国际贸易的进行，因此需要提升跨境电商跨文化交际与合作能力，故而本文对该问题进行探究，最后构建教学体系，以培养跨境电商优秀人才。关键词跨境电商；跨文化交际；合作能力ICross-bordere-commercecross-culturalcommunicationandcooperationabilityresearchABSTRACTThereformandopeningupbringsaboutthefrenziedgrowthoftheeconomy.Theroleofinternationaltradeisenormousandirreplaceable.Ininternationaltrade,culturaldifferencesaretheprimaryobstacletotrade.Canyouunderstandeachother'sculturewell?Itisimportanttocommunicateeffectivelywiththeotherpartyandthenproducetargetedproductstowintheother'smarket.China'sinternationaltradeisincreasingdaybyday,andcontactswithothercountriesarebecomingmorefrequent.Theproblemscausedbyculturaldifferencesbetweencountriesaremoreobvious,especiallyaffectingtheprogressoftrade.Theculturaldifferencesshowthattherearegreatdifferencesbetweenthecountryandthecountrybecauseoftheculturalbackground.Then,thetwosideshavehugedifferencesinthinking,values,customs,etc.Thesedifferencesaffecttheprogressofinternationaltrade,soitisnecessarytoimprovecross-borderelectricity.Thecross-culturalcommunicationandcooperationabilityofthebusiness,sothisarticleexplorestheproblem,andfinallybuildsateachingsystemtocultivatecross-bordere-commerceoutstandingtalents..KEYWORDSCross-bordere-commerce;cross-culturalcommunication;cooperationabilityII目录摘要..........................................................................................................................................IABSTRACT....................................................................................................................................II1引言..............................................................................................................................................11.1问题提出............................................................................................................................11.2解决问题所采用的方法....................................................................................................11.3所研究问题的文献综述....................................................................................................21.3.1文化差异理论综述..................................................................................................21.3.2跨文化管理理论综述..............................................................................................22跨境电商跨文化交际与合作能力研究的必要性......................................................................42.1意识到文化差异对跨境电商的跨文化管理与交际有重要性........................................42.2意识到企业文化是支持跨境电商成功的催化剂............................................................42.3可以提高人力资源管理水平............................................................................................43跨境电商跨文...
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