摘要：媒介技术的发展为有声读物在数字时代焕发新生机提供了技术支持，有声读物作为口述传播方式与媒介技术、阅读载体的变革融合发展的产物，在阅读体验和媒介功能上都实现了重构，成为为数字出版领域新兴增长点。作为媒介新物种，有声读物的生存与发展离不开媒介生态环境的影响。但目前影响有声读物生存与发展的媒介生态环境尚不平衡，必将限制有声读物的发展。媒介生态环境如何影响有声读物发展？媒介生态环境变化会导致有声读物产生哪些问题？基于上述问题，对有声读物生态环境的考察十分必要。本文以媒介生态学位理论框架为基础，引入媒介种群、媒介生态环境、生态位等概念，将有声读物视为媒介群落，梳理有声读物的媒介物种属性，这也是本文用媒介生态学来分析有声读物的逻辑基础。将有声读物置于动态的发展过程来分析其所处的内外部和受众生态环境，理清媒介环境特征，媒介环境对有声读物的硬性和塑造，探究有声读物媒介之间是否能实现有效竞争和良性互动循环，最后通过对有声读物的生态行为考察来探寻有声读物因资源占用失衡而产生的生态危机，并针对性提出相应策略。关键词：有声读物；媒介生态环境；种群Abstract：ThedevelopmentofMediaTechnologyhasprovidedtechnicalsupportforaudiobookstoglowwithnewvitalityinthedigitalage.Asaproductoftheintegrationanddevelopmentoforalcommunication,mediatechnologyandreadingcarrier,itreconstructsthereadingexperienceandthemediafunction,andbecomesthenewgrowthpointinthedigitalpublishingfield.Asanewspeciesofmedia,thesurvivalanddevelopmentofaudiobookscannotbeseparatedfromtheimpactofthemediaecologicalenvironment.Butatpresent,themediaecologicalenvironmentwhichaffectsthesurvivalanddevelopmentofaudiobooksisnotbalanced,whichwillcertainlyrestrictthedevelopmentofaudiobooks.Howdoesmediaecologyaffectthedevelopmentofaudiobooks?Whataretheproblemsofaudiobookscausedbythechangeofmediaecologicalenvironment?Basedontheabove-mentionedproblems,itisnecessarytoinvestigatetheecologicalenvironmentofaudiobooks.Basedonthetheoreticalframeworkofmediaecologydegree,thispaperintroducestheconceptsofmediapopulation,mediaecologicalenvironmentandecologicalniche,andtreatsaudio-booksasmediacommunity,andsortsoutthemediaspeciesofaudio-books,thisisalsothelogicalbasisforthispapertousemediaecologytoanalyzeaudiobooks.Theaudio-booksareputinadynamicdevelopmentprocesstoanalyzetheinnerandouterenvironmentandtheaudience'secologicalenvironment,toclarifythecharacteristicsofthemediaenvironment,andtherigidityandmoldingoftheaudio-booksbythemediaenvironment,toexplorewhetherthesoundreadingmediacanachieveeffectivecompetitionandpositiveinteractioncycle,andfinallythroughtheecologicalbehaviorofsoundreadingtoexplorethesoundreadingresourcescausedbytheimbalanceintheoccupationofecologicalcrisis,andproposethecorrespondingstrategypertinently.Keywords:AudioBooks;MediaEcologicalEnvironment;Population目录1绪论................................................................................................................11.1研究背景及意义......................................................................................11.2文献综述................................................................................................31.2.1有声读物的基本理论研究...................................................................41.2.2技术视域下的有声读物研究................................................................71.2.3作为产业的有声读物研究...................................................................91.2.4需求驱动下的有声读物研究.........................................................
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