体裁：广告话题/题材：个人情感+日常活动测试形式：文字与文字搭配以下是与广告相关的读者反馈留言。请匹配这些留言与它们所对应的广告：1.Idoagreethatthisadisoffensive(侮辱的).Fairenough,junkfoodsuchasburgerspackedwithfillersratherthanrealmeatandcoveredinlargeamountsofcheesewillresultinchildhoodobesity.—SH,Perth,UK2.I’moneofthosethatcomplainedaboutthesmokingad.Itwasmadeduringabattleofgivingupthecigarettesandtheverylargeposteronmywalktoandfromworkdidupsetme.Thesoullesslookinthoseeyesbitmedeeply.Itactuallymadequittingfarmoredifficult.—MichelleKnight,HaywardsHeath,UK3.I’mananimal-lover.Idon’tthinkitisagoodideatoadvertisesomethingintheformofafierceattackbetweenanimals.—MikeBruce,Singapore4.Theadcouldhavebeenalight-heartedportrayaloffamilylife.Butinthelongterm,astheadisplayedagainandagain,noonecanmakesurethatchildrenwon’tcopyitoritwillnotcauseharmtochildren.—ManusMcGonigle,York,UK5.Ontheonehand,theadisagoodcreationanditsmusicisverybeautifulwithCaribbeanaccents.Ontheotherhand,afterwatchingtheadcarefully,manypeopleoftenhaveafeelingoflookingdownuponblackorCaribbeanpeopleandtheirculture.—TomBates,London首先，请阅读下列广告信息描述：A、DEPARTMENTOFHEALTHThecontroversialadwhichcould“frightenanddistressyoungsters”AspartoftheNHS’santi-smokingdrive,thistelevision,press,internetandposteradcampaignshowedsmokershavingafishhookpulledthroughtheircheek,representingtheirbeingthirstyforcigarettes.B、TRIDENTGUMTheseadsshowedpeoplespeakinginCaribbeanaccentswhileextolling(颂扬)thevirtuesofthenewgumfromCadbury’s.Peoplearguedtheads—shownontelevisionandincinemas—showedstereotypesthatridiculedblackorCaribbeanpeopleandtheirculture.C、QUORNAcampaignonbehalfofMarlowfoodsfortheirQuornmeatsubstituteshowedafamilymeal,withthedaughterobjectingtotheeatingofQuornonthebasisthatitwas“herthing”.Shebrandishes(挥舞)aforkandthreatensherbrotherwiththewords“touchmyfood—feelmyfork”.D、COCACOLAGREATBRITAINAvicious(凶残的)attackbyacrocodileonanunluckywildebeestfeaturedinthistelevisionadforsoftdrinkOasis.Thosewhocomplainedfounditdistressingbecauseittrivialized(使显得不重要)theviolentdeathofananimal.Othersalsosaidtheirchildrenhadbeenfrightenedbyit.E、JOHNWYETH&BROTHERLTD—SMANUTRITION“Feedingkidsmeatischildabuse,”statedtheposterinquestionandfeaturedaclose-upimageofachildeatingaburger.Themessagewas“anti-meat”saidtheASA,butparentswerelikelytounderstandthatifyouwithdrawafoodfromachild’sdietthenutrientsthatfoodprovidesshouldbereplaced.F、PEOPLEFORTHEETHICALTREATMENTOFANIMALS(PETA)“Feedingkidsmeatischildabuse,”statedtheposterinquestionandfeaturedaclose-upimageofachildeatingaburger.Themessagewas“anti-meat”saidtheASA,butparentswerelikelytounderstandthatifyouwithdrawafoodfromachild’sdietthenutrientsthatfoodprovidesshouldbereplaced.1、正确答案：F答案解析：文章最后一则广告是一则宣传不吃肉的广告，因此，最后画面是一个人在大口吃汉堡包。然而导致的结果是一方面孩子可能出现偏食，另一方面大量地吃汉堡包也会导致孩子发胖。而本题SH所担心的就是这一点。2、正确答案：A答案解析：MichelleKnight所提到的是关于吸烟方面的评论，而六篇广告中，只有第一篇广告是关于禁烟方面的广告。3、正确答案：D答案解析：本题中MikeBruce是动物爱好者，因此是不喜欢利用动物的残杀来作广告。而文章第四篇广告就是利用动物的互相攻击对一种饮料所做的广告。4、正确答案：C答案解析：本题中的关键词是“familylife”。而文章的第三篇和第五篇广告都是关于此方面的内容。但是本题中还提到孩子会模仿而且可能会危害孩子，这点是与文章的第三篇广告相一致。5、正确答案：B答案解析：本题一方面提到广告中的音乐，另一方面提到“blackorCaribbeanpeopleandtheirculture”。这正是文章第二篇广告的内容。
VIP
