目录第1章导论......................................................................................................................-1-1.1战略管理........................................................................................................................-1-1.2经营战略的作用............................................................................................................-2-例：戴尔公司和康柏公司........................................................................................-4-经营战略的动态性....................................................................................................-6-战略规划和战略思维................................................................................................-8-1.3组织及其目标..............................................................................................................-10-业绩：目标中心（overarchingobjectives）..........................................................-10-企业和管理者..........................................................................................................-11-1.4有关总经理作用的种种观点......................................................................................-13-1.5本书的结构..................................................................................................................-15-第2章经营战略.........................................................................................................................172.1导言..................................................................................................................................172.2描述经营战略...................................................................................................................18目标..............................................................................................................................18范围..............................................................................................................................19竞争优势.......................................................................................................................19逻辑..............................................................................................................................202.3战略与使命、目的、价值和愿景之间的关系...............................................................21使命、目的和价值.......................................................................................................21愿景..............................................................................................................................242.4战略陈述..........................................................................................................................25明确陈述战略的价值...................................................................................................26战略陈述的形式和应用...............................................................................................27一个例子：波德斯书店(BordersBooks)..................................................................272.5制定战略：战略过程.......................................................................................................29战略识别..........................................................................................
