市场营销部管理大纲市场营销部管理大纲编制人：审核人：编制日期：1市场营销部管理大纲第一部分部门组织机构及职能.....................................................................................................4一、市场营销部组织机构图...................................................................................................4二、市场营销部职能说明书...................................................................................................51、市场营销部职能说明书.............................................................................................52、产品规划部职能说明书.............................................................................................63、大客户管理部职能说明.............................................................................................74、通路管理部职能说明书.............................................................................................85、营销推广部职能说明书.............................................................................................9三、市场营销部岗位编制表.................................................................................................10四、市场营销部各岗位职务说明书.....................................................................................121、市场营销部经理职务说明书...................................................................................122、营销推广部经理职务说明书...................................................................................132.1营销推广部副经理职务说明书.......................................................................142.2市场调研组主管职务说明书...........................................................................152.2.1市场管理员职务说明书........................................................................162.2.2信息分析员职务说明书........................................................................172.2.3档案管理员职务说明书........................................................................182.3营销策划组主管职务说明书...........................................................................192.3.1营销策划员职务说明书........................................................................202.3.2培训管理员职务说明书........................................................................212.4设计与制作组主管职务说明书.......................................................................222.4.1设计工程师职务说明书........................................................................232.4.2物料制作工程师职务说明书................................................................242.5分公司费用管理组主管职务说明书..............................................................252.5.1费用管理员职务说明书........................................................................263、通路管理部经理职务说明书...................................................................................273.1通路管理部副经理职务说明书.......................................................................283.2通路管理组主管职务说明书...........................................................................293.2.1代理商管理员职务说明书....................................................................303.2.2终端管理员职务说明书........................................................................313.3通路研究组...
