摘要随着我国国内消费能力的不断提升,煤焦化工产品的消费量亦呈快速增长的势态。近年来伴随着煤焦化工产品加工企业不断增加,使得煤焦化工行业在国内的销售市场环境变得越来越严峻,竞争越来越激烈。各大煤焦化工加工企业在不断的寻求市场的突破口,有的甚至抛弃了以往传统的业务范畴进入新的领域发展,以便在未来的发展中取得有利的市场地位。因此，本文结合煤焦化工的市场营销策略进行了一系列地研究。关键词：煤焦化工，市场营销，策略AbstractAsChina'sdomesticconsumptioncapacityofcontinuousimprovement,consumptionofcoalchemicalproductsalsoshowedrapidgrowthtrend.Inrecentyears,withthecoalchemicalproductsprocessingenterprisescontinuetoincrease,thecoalchemicalindustrysalesinthedomesticmarketenvironmenthasbecomemoreandmoreserious,moreandmoreintensecompetition.Themajorcoalchemicalprocessingenterprisesincontinuetoseekabreakthroughinthemarket,someevenabandonedthetraditionalbusinessintonewareasofdevelopment,inordertoobtainafavorablepositioninthemarketinthefuture.Therefore,basedonthemarketingstrategyofcoalchemicalindustrycarriedoutaseriesofstudies.Keywords:Coalchemicalindustry;marketing;strategy目录第一章绪论........................................................................................................11.1选题背景及意义................................................................................11.1.1选题背景....................................................................................11.1.2选题意义....................................................................................11.2研究设计与方法................................................................................11.2.1研究设计................................................................................11.2.2研究方法................................................................................2第二章基本理论................................................................................................12.1国内基本理论框架............................................................................12.2国外基本理论框架............................................................................22.3电子商务营销理论............................................................................22.3.1电子商务的定义........................................................................22.3.2电子商务营销优势....................................................................22.3.3电子商务营销的发展现状........................................................32.3.4电子商务营销效果评定............................................................32.4章节小结............................................................................................5第三章煤焦化工营销策略的分析................................................................63.1煤焦化工营销策略分析....................................................................63.1.1煤焦化工销售现状................................................................63.1.2煤焦化工营销销售的SWOT分析............................................63.2煤焦化工现有的营销策略................................................................73.2.1市场策略....................................................................................73.2.2产品策略....................................................................................73.2.3价格策略....................................................................
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