I梅州市物业管理中的增值服务模式研究摘要随着人们的生活水平日渐提高，居住的环境也变得更加舒适与高档。尤其是人们对于楼盘的物业管理服务方面有着更加大的实际需要。楼盘的不断开发，作为地产行业衍生服务的物管，在为业主提供长期便捷服务方面发挥着重要的意义。而另一方面，物管服务也需要紧贴时代的脉搏，努力进取，已不再是过去那种大众化、规划化的服务，而是逐渐转为为业主提供一站式的标准化以及个性化服务。业管企业需要为业主提供基础管理服务的同时，相对应推出一些有针对性的专项服务作为一种增值性的服务，急业主之所急，满足他生活的各方面需要。这样的物管企业才能在服务好业主的同时，提高企业本身的利润率，最终和业主达成双赢的目的，实现价值共创。本文通过对梅州市的三家具有代表性的楼盘进行深入取证分析，分析他们在物业管理增值服务方面的具体实施效果，不同的增值服务究竟会给业主们带来什么样的影响，从而总结出它们在实践中所遇到的困难和不足，希望能够为我们国家的整个物管服务业的发展提供一定的参考价值。关键词：物业管理；增值服务；价值共创论文类型：研究报告II梅州市物业管理中的增值服务模式研究AbstractWiththeimprovementofpeopleundefinedslivingstandards,thelivingenvironmenthasbecomemorecomfortableandupscale.Inparticular,peoplefortherealestatemanagementserviceshavegreaterpracticalneeds.Thedevelopmentofrealestate,asthepropertymanagementofrealestatederivativeservices,playsanimportantroleinprovidinglong-termconvenientservicesfortheowners.Ontheotherhand,therealestatemanagementservicealsoneedstokeepupwiththepulseofthetimesandstrivetobeenterprising.Itisnolongerthepopularandplannedserviceofthepast,butgraduallychangestoprovideone-stopstandardizationandpersonalizedservicefortheowners.Businessmanagemententerprisesneedtoprovidebasicmanagementservicesforownersatthesametime,correspondingtothelaunchofsometargetedspecialservicesasavalue-addedservice,urgentownersurgent,tomeettheneedsofallaspectsofhislife.Thiskindofrealestatemanagemententerprisecannotonlyservetheownerwell,butalsoimprovetheprofitmarginoftheenterpriseitself,andfinallyachieveawin-wingoalwiththeowner,andrealizethevaluecreationtogether.Thisarticlecarriesonthein-depthevidenceanalysistothethreerepresentativebuildingsinMeizhou,analyzestheirconcreteimplementationeffectinthepropertymanagementvalue-addedservice,andwhatkindofinfluencethedifferentvalue-addedservicewillbringtotheowners.Thusitsummarizesthedifficultiesandshortcomingstheymeetinpracticeandhopestoprovidesomereferencevalueforthedevelopmentofthewholerealestatemanagementserviceindustryinourcountry.Keywords:propertymanagement;value-addedservice;valuecreationIII目录摘要...........................................................................................................................................IAbstract.....................................................................................................................................II1绪论........................................................................................................................................11.1研究背景.....................................................................................................................11.2研究现状.....................................................................................................................11.2.1商业模式的研究..............................................................................................11.2.2满意度的研究............................................................
