摘要摘要在价值管理时代，战略性思维在企业中扮演了非常重要的角色。首先战略与公司管理相联系，其次是企业和财务战略企业的密切关系，近几年经济稳定增长，国民收入增加，生活质量逐渐变高，消费水平快速增加，互联网信息时代逐渐进入大众视野，因此企业的生命周期融资战略对视频网站的影响非常重要。为了支持迅速发展的世界经济，中国进行了创新，取得了显著成就，促进了该行业的发展。文章从公司的生命周期理论及其财务战略理论着手，在广泛收集乐视网数据的基础上，运用经济分析方法，在定量分析的基础上，考虑到公司的短暂增长和成熟度的背景下，对乐视网财务战略进行了考察根据企业的特点和战略目标的要求，并对其当前的财务战略进行了分析；其次，在定量分析的基础上对其生命周期进行了评估，并提出了优化经济战略的方法。关键词:乐视网；企业生命周期；财务战略。PAGE\*MERGEFORMATI目录ABSTRACTAttheageofvaluemanagement,strategicthinkingplaysanimportantroleinNAScompanies,andthenthecloserelationshipbetweentheenterpriseandthefinancialstrategyenterprise.Inrecentyears,theeconomyhasgrownsteadily,thenationalincomehasincreased,thequalityoflifehasgraduallybecomehigher,therapidincreaseofconsumptionlevel.TheInternetinformationagehasgraduallyenteredthepublicvision.Therefore,theimpactoftheenterprise'slifecyclefinancingstrategyonthevideowebsiteisveryimportant.Inordertosupporttherapiddevelopmentoftheworldeconomy,Chinahascarriedoutinnovation,maderemarkableachievementsandpromotedthedevelopmentoftheindustry.Inrecentyears,withthesteadyeconomicgrowth,theincreaseofnationalincome,thegradualimprovementofqualityoflife,therapidincreaseofconsumptionlevel,theInternetinformationagehasgraduallyenteredthepublicvision,sotheenterprise'slifecyclefinancingstrategyhasaveryimportantimpactonthevideowebsite.Thispaperbeginswiththelifecycletheoryandfinancialstrategyoftheorchestraandanalysesthelifecycleoftheorchestraonthebasisofavarietyofdatacollectedbytheorchestra，usingeconomicanalysismethods,onthebasisofquantitativeanalysis,consideringtheshort-termgrowthandmaturityofthecompany,investigatesLETV'sfinancialstrategyaccordingtothecharacteristicsofthecompanyandtherequirementsofitsstrategicobjectives,andadvancesitscurrentfinancialstrategySecondly,onthebasisofquantitativeanalysis,itevaluatesitslifecycleandputsforwardthemethodofoptimizingeconomicstrategy.Keywords:LETV，Enterpriselifecycle，Financialstrategy.目录摘要................................................................IABSTRACT.............................................................II1绪论................................................................11.1研究背景和研究意义..............................................11.1.1研究背景....................................................11.1.2研究意义....................................................1PAGE\*MERGEFORMATIII目录1.2国内外研究现状..................................................11.2.1国外研究现状................................................11.2.2国内研究现状................................................21.3研究内容及方法..................................................21.3.1研究内容....................................................21.3.2研究方法....................................................31.4论文框架........................................................32理论概述............................................................42.1财务战略理论....................................................42.1.1财务战略的内容..........................
