网络营销之小米手机的饥饿营销摘要小米手机是北京小米科技有限责任公司研发的一款高性能发烧级智能手机，它能取得如此大的轰动，与其公关的营销策略有莫大关系。而这种营销方式就是饥饿营销。饥饿营销不是常规的营销策略,不是思考如何把产品卖给顾客,进行各种常规性的促销,而是革新自己的产品,提高自己的服务,给顾客提供完美的产品和服务。让顾客主动去追求,从而获得一种高层次需要的满足。但要实施这种营销策略也必须有一定的实施条件，虽然小米手机在饥饿营销方面做出了一定的成绩，但与同样实施此策略的苹果相比，还存在着很多的问题。本文从饥饿营销的定义和原理入手，阐述了饥饿营销策略的基础和特点，分析了小米手机公司市场发展现状以及小米手机在饥饿营销中存在的问题，进而提出了小米手机在饥饿营销中应采取的策略，希望对我国手机营销市场的发展有一定的指导和借鉴作用。关键词：小米手机；饥饿营销；对策；问题AbstractBeijingisthemilletmilletmobilephonetechnologylimitedliabilitycompanyresearchanddevelopmentofahighperformanceintelligentmobilephonehaveafever,itcanachievesuchabighit,haveagreatrelationshipwithitspublicrelationsmarketingstrategy.Andthisisthehungermarketingmarketing.Hungermarketingisnottheconventionalmarketingstrategy,notthinkingabouthowtosellproductstothecustomer,allkindsofregularpromotions,buttheinnovationoftheirproducts,improvetheirservices,toprovidecustomerswithperfectproductsandservices.Letcustomerstaketheinitiativetopursue,soastoachieveahigherleveltomeettheneedsofthe.Buttoimplementthemarketingstrategymustbeimplementedcertainconditions,althoughthemilletmobilephonehavemadecertainachievementsinhungermarketing,butalsotheimplementationofthisstrategycomparedwithapple,therearealotofproblems.Thispaperstartsfromthedefinitionandprincipleofhungermarketing,expoundsthebasisandcharacteristicsofhungermarketingstrategy,analyzesthedevelopmentstatusofmobilephonemarketmilletandmilletmobilephoneinhungermarketingproblems,andthenputforwardthestrategyofmilletmobilephoneshouldbetakeninhungermarketing,wanttohavecertainguidanceandreferenceeffecttothedevelopmentofChina'smobilephonemarket.Keywords:milletmobilephone;hungermarketing;strategy;countermeasures目录摘要.....................................................................IAbstract...................................................................I一小米手机简介...........................................................2二饥饿营销理论概述.......................................................2（一）饥饿营销的定义和原理.........................................................................................2（二）饥饿营销策略的基础和特点.................................................................................2三小米手机公司市场发展现状...............................................4（一）小米手机在我国的市场开拓.................................................................................4（二）我国手机市场的发展现状.....................................................................................4四小米手机在饥饿营销中存在的问题.........................................5（一）市场定位不准确.....................................................................................................5（二）实体销售模式的缺失.............................................................................................5（三）市场饥饿度的把握不好.........................................................................................6（四）对未来市场发展预测不到位.....................
