我国中端化妆品市场营销策略的研究---以完美化妆品店为例摘要本文重点在于研究完美化妆品店的营销策略。通过在完美公司的实习，了解完美公司的基本信息并收集相关销售数据，运用市场营销学相关知识，对国内化妆品行业以及完美在化妆品店这一渠道的营销模式进行分析，结合在完美公司化妆品店渠道的工作实践过程中所了解到的营销现状，发现其在化妆品店营销过程中存在的问题，提出解决方案。关键词：完美化妆品店营销策略AbstractThisarticlefocusesonresearchmarketingstrategyperfectcosmeticstores.Bytheperfectcompanyinternship,theperfectcompanytounderstandthebasicinformationandcollectsalesdata,theuseofmarketingknowledge,thedomesticcosmeticsindustryandcosmeticsshopsperfectforanalysisinthischannelmarketingmodel,combinedwiththeperfectcompanyinthecosmeticsshopchannelmarketingsituationworkpracticeslearnedintheprocess,discovereditsexistenceinthecosmeticsstoremarketingprocessproblemsandproposesolutions.Keywords:Perfect';cosmeticsstore;marketingstrategy目录我国中端化妆品市场营销策略的研究........................................................................1---以完美化妆品店为例................................................................................................1摘要.............................................................................................................................1第一章绪论...................................................................................................................21.1研究背景..................................................................................................................21.2研究意义..................................................................................................................31.3研究方法..................................................................................................................31.4研究内容..................................................................................................................3第二章我国中端化妆品店的现状介绍......................................................................32.1化妆品店发展现状.................................................................................................32.3完美公司的SWOT分析...........................................................................................62.3.1完美公司的优势.................................................................................................62.3.2完美公司的劣势.................................................................................................62.3.3完美公司的机会.................................................................................................72.3.4完美公司的挑战.................................................................................................7第三章完美公司在化妆品店销售过程中存在的问题..............................................73.1客户服务不到位.....................................................................................................73.2网络渠道不完善.....................................................................................................73.3完美公司产品订购价格高于竞品.........................................................................83.4化妆品店内单产低.................................................................................................83.5促销手段单一...........................................................
