网络购物的发展、存在问题及对策研究---------------以淘宝网为例摘要：随着互联网以及经济的发展，网络已经深入到社会生活的方方面面，给人们的生活带来了巨大的影响。随着网络安全的逐步完善，人们的消费观念也在不断地改变，国内的电子商务进入了一个快速发展的阶段，并且已经成为国民经济发展的亮点之一。随着经济的发展，网络购物的形式也是多种多样，购物网站也如雨后春笋般成长起来。但是伴随而来的问题也相继出现，本文以淘宝网为例阐述了网络购物的发展历程、淘宝网的发展历程、淘宝网在发展中存在的问题以及提出了相应的解决对策。关键词：网络购物，淘宝网，存在问题，解决对策IABSTRACT:AstheInternetandthedevelopmentofeconomy,Networkhasbeendeepintoeveryaspectofsociallife,Broughthugeinfluencetopeople'slife.Withthegraduallyperfectofnetworksecurity,People'sconsumptionideaisinconstantchange,Domestice-commercehasenteredarapiddevelopmentstage,Andhasalreadybecomeoneofthebrightspotofnationaleconomydevelopment.Withthedevelopmentofeconomy,Onlineshoppingisalsointheformofavarietyofmore,Shoppingsitesalsohavesprunguptogrowup。Buttotheproblemalsoappeared，Inthispaper,intaobao,forexampleexpoundsthedevelopmentofonlineshoppingThedevelopmentoftaobaoTaobaointhedevelopmentofexistingproblemsandputsforwardthecorrespondingcountermeasures。Keyword:shoppingonline,Taobao,existingproblem,countermeasureII目录前言.............................................................................................................1一网络购物的发展.......................................................................................2（一）网络购物的发展历程...................................................................2（二）网络购物的增长因素...................................................................21商品品种众多，可以买到实体店买不到的.........................................32网络购物商品会送货上门，购买很方便快捷。..................................33网络购物的价格便宜，较实体店有很大优势.....................................34交易信息公开，透明.....................................................................3（三）网络购物的制约因素...................................................................41实物与照片描述不符......................................................................42网上支付存在风险..........................................................................43网购商品见不到实物.......................................................................44配送的时间和退货问题...................................................................5二淘宝网的现状及发展..................................................................................6（一）淘宝网的发展历程......................................................................6（二）淘宝网的现状及发展前景............................................................6三淘宝网发展中存在的问题...........................................................................7（一）安全问题....................................................................................71信息安全......................................................................................72产品质量安全................................................................................73网络自身安全性............................................................................74支付安全......................................................................................8（二）买卖双方缺少诚信........
