在新媒体影响下的中国动漫产业营销策略摘要：目前，国际上的大型城市正在完成由制造业主导型经济向服务业主导型经济的转变。在这个提升和转变的过程中，创意产业成为了经济快速发展的重要增长点。而动漫产业作为创意产业的重要组成部分，越来越受到世界的关注1。随着新媒体时代的到来为动漫产业的发展提供了新的途径，从互联网到手机媒体，不同的产品呈现终端改变了动漫产品的生产及消费方式，同时动漫产业链也得以更加的丰富与完善；而中国的动漫事业虽然起步很早，但由于社会和历史的原因，造成中国动漫产业仍处于发展的初级阶段，然而新媒体自身依旧存在不足之处，值得我们思考的是如何利用新媒体发挥出动漫产业最大效用。关键字：新媒体中国动漫产业营销策略市场运作创意产业1邓晓霞、温素威:《国产动画:春暖未必花开》，参见人民网—人民日报:httP://mediape0Ple.colnenl〔B/40606沮855865滋tml，2以】9年2月24日。1InthenewmediaundertheinfluenceoftheChineseanimationindustrymarketingstrategyAbstract:Atpresent,theinternationalbigcityisbeingcompletedbythemanufacturingdominanteconomytoserviceindustryleadingeconomictransformation.Inthepromotionandthetransformationprocess,creativeindustryhasbecometherapideconomicdevelopmentoftheimportantgrowthpoint.Whiletheanimationindustryasanimportantpartofcreativeindustry,moreandmoregettheattentionoftheworld.Withthearrivaloftheeraofnewmediaforthedevelopmentofanimationindustryhasprovidedanewway,fromtheInternettomobilephonemedia,differentproductsterminalchangesanimationproductionandconsumptionpatterns,atthesametimeanimationindustrychainwillbemorerichandperfect;andChina'sanimationindustrystartedveryearly,butasaresultofsocialandhistoricalreasons,AChinesecartoonindustryisstillattheprimarystage,howeverthenewmediaitselfstillexistdeficiencies,worthyofourconsiderationishowtousethenewmediatoplaytheanimationindustry.Keyword.NewmediaChineseanimationindustrymarketingstrategymarketoperation2目录：摘要：..............................................................................................................................................1关键字：..........................................................................................................................................1Abstract:............................................................................................................................................2Keyword...........................................................................................................................................2目录：..............................................................................................................................................3引言..................................................................................................................................................4一中国动漫产业的概况及发展历程.............................................................................................4（一）概念界定......................................................................................................................4（二）国外动漫发展现状.......................................................................................................4（三）国内动漫发展现状.......................................................................................................5二中国动漫产业发展状况............................................................................................................5（一）中国动漫产...
