第1页共119页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共119页目录第一章项目分析......................................................................................................................................................................................2第一节项目所在片区概况.........................................................................................................................................................................................3第二节南昌写字楼概况...........................................................................................................................................................................................14第三节项目分析.......................................................................................................................................................................................................25第四节综述...............................................................................................................................................................................................................33第二章物业定位....................................................................................................................................................................................35第一节物业定位说明...............................................................................................................................................................................................35第二节项目整体定位...............................................................................................................................................................................................38第三节市场形象定位...............................................................................................................................................................................................44第四节产品功能定位...............................................................................................................................................................................................46第五节产品分层功能定位.......................................................................................................................................................................................47第六节项目案名建议...............................................................................................................................................................................................48第七节目标客户群体定位.......................................................................................................................................................................................50第三章价格定位....................................................................................................................................................................................54第一节价格定位说明...............................................................................................................................................................................................54第二节价格评定参考...........................................................................................................
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