目录中英文摘要与关键词................................................................................1一、引言...................................................................................................................2二、互联网+的内涵与特征...............................................................2（一）互联网+的概述.........................................................................2（二）互联网+的内涵.........................................................................2（三）互联网+的特征.........................................................................3三、传统连锁超市经营现状和问题......................................4（一）传统连锁超市经营现状.................................................4（二）传统连锁超市的问题........................................................6四、互联网+背景下连锁超市经营策略............................8（一）转变经营模式.............................................................................8（二）建立电商平台.............................................................................8（三）设计以消费者为中心的体验...................................9（四）升级物流与支付系统........................................................9五、案例分析..................................................................................................10（一）沃尔玛的概况.........................................................................10（二）沃尔玛中国在互联网+背景下的对策.......11（三）沃尔玛相关对策的分析.............................................12六、结语................................................................................................................14参考文献................................................................................................................15互联网+背景下传统连锁超市的困境与对策摘要：在互联网+的大背景下，随着互联网与传统商务的深度融合以及电子商务的迅速发展，传统连锁超市遇到了前所未有的挑战，如何迎接这些挑战是传统连锁超市面临的亟待解决的问题。本文从互联网+的内涵和特征出发，分析了在互联网+背景下传统连锁超市的经营现状，指出了它所面临的主要问题，提出了新形势下传统连锁超市的应对策略。最后本文以沃尔玛为例进行了案例分析。关键词：互联网+；传统连锁超市；电子商务;困境与对策TheDilemmaandCountermeasuresofTraditionalSupermarketChainundertheInternetPlusBackgroundAbstract:InthebackgroundoftheInternetplus,alongwiththeintegrationofInternetandtraditionalbusinessandtherapiddevelopmentofe-commerce,traditionalsupermarketchainshaveencounteredunprecedentedchallenges.Howtomeetthesechallengesisanurgentproblemtobesolved.StartingfromtheconnotationandcharacteristicsoftheInternetplus,thispaperanalyzedthemanagementstatusoftraditionalsupermarketchainsinthebackgroundoftheInternetplus,pointedoutthemainproblemsitfacesandputforwardthecountermeasuresoftraditionalsupermarketchainsunderthenewsituation.Finally,thispaperconductedacasestudyofWAL-MART.Keywords:Internetplus;TraditionalSupermarketChain;ElectronicCommerce;DilemmaandCountermeasures1一、引言自计算机发明以及互联网的构建以来，电子商务迅速发展，传统连锁超市在网络零售全面发展的背景下迎来了巨大的挑战。在互联网+的大背景下，互联网已经融合渗透了传统行业的各个方面，传统连锁超市被网上超市等新兴行业所冲击，导致传统连锁超市的现状堪忧。自2015年3月5日起，“互联网+”这个概念首次正式出现在人们眼前，信息通信技术的进步以及移动设备在普通人群和日常生活...
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