1合肥市文化产业对外贸易的发展问题研究与对策摘要合肥市的文化产业一直以来都是发展和扶持的重点，在当今日益激烈的国际竞争中，我们在不断提升经济和科技实力，加强国防力量的同时，也必须提升国家的软实力，大力发展文化产业及其对外贸易。然而，合肥市文化产业文化资源庞大却利用率低，其产业规模小、结构较单一、品牌知名度低、专业人才匮乏等，这一系列问题已经严重阻碍了文化产业对外贸易的发展。面对这样的现状，本文认为，要促进合肥市文化产业对外贸易的进一步发展，必须要从对外贸易体系的完善及改革，出口产品结构的优化，贸易主体的优化提升，贸易方式的多元化多方考虑。关键词：合肥市；对外文化贸易；文化产业2合肥市文化产业对外贸易的发展问题研究StudyontheDevelopmentandstrategyofForeignTradeofHefeiCulturalIndustryAbstractHefeiculturalindustryhasalwaysbeenthefocusofthedevelopmentandsupport,intheincreasinglyfierceinternationalcompetition,wecontinuouslyimprovetheeconomicandscientificandtechnologicalstrength,tostrengthenthedefenseatthesametime,alsomustimprovethecountry'ssoftpower,tovigorouslydeveloptheculturalindustryandforeigntrade.Hefeicultureresourceshugeculturalindustry,however,utilizationrateislow,thescaleissmall,thestructureisrelativelysingle,brandawarenessislow,thelackofprofessionaltalents,etc.,thisaseriesofproblemshasseriouslyhinderedthedevelopmentofculturalindustryofforeigntrade.Inthefaceofsuchsituation,thispaperarguesthattopromotethefurtherdevelopmentoftheculturalindustryofforeigntradeinHefei,mustfromtheimprovementoftheforeigntradesystemandthereform,theexportproductstructureoptimization,optimizationoftradesubject,consideringthediversificationoftradeway.Keywords:Hefeicity,foreignculturaltrade,culturalindustry目录前言...............................................................11.合肥市文化产业总体发展现状.......................................12.合肥市文化产业对外贸易的现状与问题分析...........................22.1对外贸易稳步增长，但总量不大....................................22.2文化产业人才竞争力不足..........................................32.3对外贸易以传统文化商品为主......................................33.合肥市文化产业对外贸易存在问题的原因分析.........................53.1文化产业投入力度不够............................................53.2文化产业增加值较低..............................................63.3文化产业对外贸易人才短缺........................................63.4文化产业资源利用率低............................................73.5文化基础设施不健全..............................................74.改善合肥市文化产业对外贸易发展的建议.............................84.1创新文化产业机制................................................84.1.1注重文化间的交流与碰撞........................................84.1.2管理体制和投资体制双管齐下....................................94.2将文化产业打造成发展新动力......................................94.2.1发展文化新兴产业..............................................94.2.2充分挖掘优势资源.............................................104.3培养综合素质文化产业人才.......................................114.4培育良好的文化产品和服务市场...................................114.5加强文化基础设施的建设.........................................124.5.1完善公共文化服务体系.........................................124.5.2打造特色小镇，增强旅游集散功能...............................12结论..............................................................13参考文献................
