杭州一嗨汽车租赁公司绿色营销策略摘要：伴随我国对于环境保护的重视，已经将可持续发展，努力构造资源节约型、友好环境型社会制定为我国的最基本国情。企业切实开展绿色营销符合国家基本国情的战略要求已经势在必行，因此对于加强我国绿色营销策略的贯彻实施具有重要的研究意义。本文结合杭州一嗨汽车租赁公司的实证案例分析了我国汽车租赁业开展绿色营销策略的必要性。全文包括六个部分。第一部分主要研究了论文的研究背景与研究意义；第二部分对汽车租赁行业开展绿色营销策略的基本理论进行概述；第三部分分析了中外汽车租赁行业的发展现状，同时分析了杭州汽车租赁业的发展状况；第四部分结合杭州一嗨汽车租赁公司的实际情况，调查了一嗨公司的人力资源和业务情况认识到目前公司所面临的不足；第五部分则主要讲述了一嗨公司开展绿色营销的必要性并且提出了针对性的建议和措施；第六部分对全文进行了概括性总结。关键词：绿色营销；汽车租赁；策略；建议HangzhouahirentalcompanygreenmarketingstrategyAbstract:Alongwithourcountryforenvironmentalprotectionattention,willhavethesustainabledevelopment,tostructurearesource-conservingenvironment-friendlytypesocietyforourcountry'smostformulatedbasicnationalconditions.Enterprisetocarryoutgreenmarketingconformtothestate'sbasicconditionsstrategicrequesthasbeenimperative,sotostrengthenourgreenmarketingstrategyfortheimplementationoftheresearchhasimportantsignificance.Combiningwiththehangzhouahicarrentalcompanyofempiricalcaseanalysisofourcarrentalindustrydevelopinggreenmarketingstrategyofnecessity.Thepaperincludessixparts.Thefirstpartofthepapertheresearchbackgroundofandresearchsignificance;ThesecondpartofthecarrentalindustrytodevelopgreenmarketingstrategyOutlinesthebasictheory;Inthethirdpartoftheanalysisandcurrentsituationofthedevelopmentofthecarrentalindustryareanalyzed,andthedevelopmentsituationofhangzhoucarrentalindustry;Thefourthpartinhangzhouahicarrentalcompany'sactualsituation,surveyahicompanyhumanresourceandthebusinessandtorecognizethecompanyfacingdisadvantages;ThefifthpartismainlyaboutahithecompanytoconductthenecessityofgreenmarketingandputsforwardcorrespondingSuggestionsandmeasures;Thesixthofthefulltextofthispapersummarizespreliminary.Keywords:Greenmarketing;Carrental;Strategies;suggest目录1研究背景及意义.......................................................................................................41.1研究背景........................................................................................................41.2研究意义........................................................................................................52相关理论概述...........................................................................................................62.1绿色营销基本原理........................................................................................62.2绿色营销的特点与功能.................................................................................72.3制定绿色营销策略的主要方法.....................................................................83中外汽车租赁行业发展历程.................................................................................103.1中外汽车租赁行业发展现状.......................................................................103.2杭州汽车租赁业发展现状...........................................................................134杭州一嗨汽车租赁公司SWOT分析......................................................................144.1杭州一嗨汽车租赁公司概述..........
