华谊兄弟传媒股份有限公司2012年度财务报告分析华谊兄弟传媒股份有限公司财务报告分析目录：第一部分企业简介…………………………………………………………………………………………………………………...3第二部分背景与现状分析……………………………………………………………………………………………………….……4A．宏观因素分析……………………………………………………………………………………………………………………………41.经济形势………………………………………………………………………………………………………………………….……….42.政治法律环境………………………………………………………………………………………………………………..….43.社会文化环境……………………………………………………………………………………………………………………44.科学技术环境…………………………………………………………………………………………………………………...5B、行业分析…………………………………………………………………………………………………………………………………..5行业内竞争…………………………………………………………………………………………………………………………..5C、公司战略分析…………………………………………………………………………………………………………………….…….6D、SWOT分析………………………………………………………………………………………………………………..…………………8S竞争优势：…………………………………………………………………………………………………….…………….………8W竞争劣势：……………………………………………………………………………………………………………………………8O机会挑战：……………………………………………………………………………………………………………………………9T外部威胁：………………………………………………………………………………………………………………………...10第三部分水平、竖直分析…………………………………………………………………………………………………………..12A.资产负债表…………………………………………………………………………………………………………………………………121.资产负债表水平分析…………………………………………………………………………………………………………..122.资产负债表垂直分析表…………………………………………………………………………………………….…….17B．利润表……………………………………………………………………………………………………………………………………..…211.利润表水平分析表…………………………………………………………………………………………………………..212.利润表垂直分析表…………………………………………………………………………………………………….…….26C．现金流量表………………………………………………………………………………………………………………………………..411.现金流量表水平分析…………………………………………………………………………………………………………...412.现金流量表垂直分析…………………………………………………………………………………………………………..54第四部分比率分析……………………………………………………………………………………………………………….…69A.偿债能力分析…………………………………………………………………………………………………………………………691．短期偿债…………………………………………………………………………………………………………………………………692．长期偿债………………………………………………………………………………………………………………………...70B.营运能力分析………………………………………………………………………………………………………………………...71C．获利能力分析…………………………...
VIP
