ColorMeaningRedRedisthecoloroffireandblood,soitisassociatedwithenergy,war,danger,strength,power,determinationaswellaspassion,desire,andlove.Redisaveryemotionallyintensecolor.Itenhanceshumanmetabolism,increasesrespirationrate,andraisesbloodpressure.Ithasveryhighvisibility,whichiswhystopsigns,stoplights,andfireequipmentareusuallypaintedred.Inheraldry,redisusedtoindicatecourage.Itisacolorfoundinmanynationalflags.Redbringstextandimagestotheforeground.Useitasanaccentcolortostimulatepeopletomakequickdecisions;itisaperfectcolorfor'BuyNow'or'ClickHere'buttonsonInternetbannersandwebsites.Inadvertising,redisoftenusedtoevokeeroticfeelings(redlips,rednails,red-lightdistricts,'LadyinRed',etc).Rediswidelyusedtoindicatedanger(highvoltagesigns,trafficlights).Thiscolorisalsocommonlyassociatedwithenergy,soyoucanuseitwhenpromotingenergydrinks,games,cars,itemsrelatedtosportsandhighphysicalactivity.Lightredrepresentsjoy,sexuality,passion,sensitivity,andlove.Pinksignifiesromance,love,andfriendship.Itdenotesfemininequalitiesandpassiveness.Darkredisassociatedwithvigor,willpower,rage,anger,leadership,courage,longing,malice,andwrath.Brownsuggestsstabilityanddenotesmasculinequalities.Reddish-brownisassociatedwithharvestandfall.Orange用心爱心专心Orangecombinestheenergyofredandthehappinessofyellow.Itisassociatedwithjoy,sunshine,andthetropics.Orangerepresentsenthusiasm,fascination,happiness,creativity,determination,attraction,success,encouragement,andstimulation.Tothehumaneye,orangeisaveryhotcolor,soitgivesthesensationofheat.Nevertheless,orangeisnotasaggressiveasred.Orangeincreasesoxygensupplytothebrain,producesaninvigoratingeffect,andstimulatesmentalactivity.Itishighlyacceptedamongyoungpeople.Asacitruscolor,orangeisassociatedwithhealthyfoodandstimulatesappetite.Orangeisthecoloroffallandharvest.Inheraldry,orangeissymbolicofstrengthandendurance.Orangehasveryhighvisibility,soyoucanuseittocatchattentionandhighlightthemostimportantelementsofyourdesign.Orangeisveryeffectiveforpromotingfoodproductsandtoys.Darkorangecanmeandeceitanddistrust.Red-orangecorrespondstodesire,sexualpassion,pleasure,domination,aggression,andthirstforaction.Goldevokesthefeelingofprestige.Themeaningofgoldisillumination,wisdom,andwealth.Goldoftensymbolizeshighquality.YellowYellowisthecolorofsunshine.It'sassociatedwithjoy,happiness,intellect,andenergy.Yellowproducesawarmingeffect,arousescheerfulness,stimulatesmentalactivity,andgeneratesmuscleenergy.Yellowisoftenassociatedwithfood.Bright,pureyellowisanattentiongetter,whichisthereasontaxicabsarepaintedthiscolor.When用心爱心专心overused,yellowmayhaveadisturbingeffect;itisknownthatbabiescrymoreinyellowrooms.Yellowisseenbeforeothercolorswhenplacedagainstblack;thiscombinationisoftenusedtoissueawarning.Inheraldry,yellowindicateshonorandloyalty.Laterthemeaningofyellowwasconnectedwithcowardice.Useyellowtoevokepleasant,cheerfulfeelings.Youcanchooseyellowtopromotechildren'sproductsanditemsrelatedtoleisure.Yellowisveryeffectiveforattractingattention,souseittohighlightthemostimportantelementsofyourdesign.Menusuallyperceiveyellowasaverylighthearted,'childish'color,soitisnotrecommendedtouseyellowwhensellingprestigious,expensiveproductstomen–nobodywillbuyayellowbusinesssuitorayellowMercedes.Yellowisanunstableandspontaneouscolor,soavoidusingyellowifyouwanttosuggeststabilityandsafety.Lightyellowtends...
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