题目：家电流通业核心能力的转变摘要家电行业被认为是中国市场化程度最高的产业之一，在行业的演化过程中，行业中的不同角色——制造商、流通企业和消费者不断地调整自己的行为取向，它们之间的相互关系构成了产业环境的重要部分。本文立足于家电行业的流通环节，通过对产业环境的分析，对流通企业所应具备的资源、能力以及发展战略进行了说明和论述。全文分四章：第一章介绍家电行业价值链中的各种角色和它们的相互关系，家电行业三种主要的分销通路模式；第二章沿时间维度分析制造商和流通企业在不同产业背景和资源状况下所采取的博弈对策；第三章集中于流通领域，阐述各种分销体制间的竞争状况；第四章在前述分析的基础上，对新环境下流通企业的职能、资源、能力和发展战略进行了论述。通过分析和论证，本文得出以下结论：1、网络化经营将是未来家电流通企业的主要运作模式；2、对供应链和网络本身的管理能力是家电流通企业赢得竞争优势的关键；3、资金和管理能力将是家电流通企业发展的瓶颈性资源。AbstractTheindustryofhomeappliancesisoneofindustries,whicharemostdevelopedintheChina.Differentrolesintheindustry—manufacturers,distributorsandconsumerskeepregulatingtheirwayofbehavior,duringthecourseofindustrialevolvement.Therelationshipsamongthemareimportantcomponentsintheindustryenvironment.Thethesis,focusingonthecirculatingsector,discussestheresources,competenceandstrategiesofthefirmsengagedindistributingshouldpossess,byanalyzingtheindustryenvironment.Thewholethesishasfourchapters.Thefirstchapterintroducesseveralrolesandrelationshipsinthevaluechainofhomeappliancesindustry,andthreemainmodelsofdistributioninit.Thesecondoneanalysesthedecisionswhichmanufacturersanddistributorsmakeunderthedifferentindustrialbackgroundandstateofresources.Thethirdpartpaysattentiontocirculatingscopetoexplainthecompetitivestatusinthedistinctdistributivesystems.Thelastonedescribesthefunctions,resources,competenceandstrategiesofdistributiveenterprisesunderthenewenvironment,onthebaseofabovediscussion.Aftertheilluminationsingeneral,thethesisdrawsthefollowingconclusions:1.Operatingbynetwork,isthemainmodeofthedistributionsofhomeappliances,inthefuture.2.Itisthekey,thatpossessingofthemanagementabilityonsupplychainandthebusinessnetwork,tothedistributorsofhomeappliancestowinthecompetitiveadvantage.3.Cashandmanagementabilitywillbethebottleneckresourcestothedistributorsofhomeappliances.目录前言............................................................................................................................1第一章对家电行业价值链的描述.................................................................................2第一节家电行业价值链中的角色及关系.............................................................2第二节家电行业的流通渠道.................................................................................5第二章家电行业中制造商与流通企业的博弈.............................................................9第一节供应相对短缺阶段.....................................................................................9第二节供应比较充足的阶段.................................................................................9第三节成熟阶段...................................................................................................12第四节过度竞争的阶段.......................................................................................15第五节对制造商与流通企业博弈的总结...........................................................15第三章家电行业中流通企业间的竞争.........
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