余杭蓝莓庄园旅游区总体规划·说明书目录第一章规划背景与要求.............................................................................................................................................11.1旅游区发展概况..............................................................................................................................................11.2相关主要规划概况..........................................................................................................................................11.3本次总体规划的意义与要求..........................................................................................................................2第二章规划总则.........................................................................................................................................................32.1规划范围..........................................................................................................................................................32.2规划依据..........................................................................................................................................................32.3规划期限..........................................................................................................................................................32.4规划技术路线..................................................................................................................................................4第三章综合现状与发展条件分析.............................................................................................................................43.1区位分析..........................................................................................................................................................43.2环境条件分析..................................................................................................................................................53.3建设适应性分析..............................................................................................................................................53.4旅游业发展现状分析......................................................................................................................................53.5旅游区SWOT分析............................................................................................................................................6第四章观光旅游农业资源分析与利用.....................................................................................................................64.1观光旅游农业景区概述..................................................................................................................................64.2观光旅游农业景区的一般管理...............................................................................................................84.3系统论概述...................................................................................................................................................9第五章客源市场分析与营销...................................................................................................................................105.1客源市场现状分析...................................................................................................
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