谨呈：湖北人信房地产开发有限公司汉阳人信汇营销定位报告2011年7月27日目录摘要........................................................................................................................................3汉阳人信汇营销定位报告第一部分项目分析................................................................................................................4一、地块区位......................................................................................................................4二、地块情况......................................................................................................................4三、自然资源与配套设施...................................................................................................5四、周边配套设施..............................................................................................................6五、各子地块研究..............................................................................................................7六、项目核心价值点梳理.................................................................................................10第二部分市场分析..............................................................................................................11一、总体状况（一）市场特征...................................................................................11二、汉阳项目分析.........................................................................................................一三（一）典型项目分析.................................................................................................一三（二）近期报纸广告诉求点.........................................................................................16三、结论与启示............................................................................................................一八第三部分项目定位...........................................................................................................一八一、企业战略及目标.....................................................................................................一八（一）企业战略.........................................................................................................一八（二）项目目标定位.....................................................................................................19二、属性定位....................................................................................................................19（一）项目整体定位..............................................................................................19（二）启动区定位........................................................................................................21（三）启动区产品线定位.............................................................................................21（四）启动区推售节点与脉络.....................................................................................24三、其它地块产品属性定位.............................................................................................25四、定位总结.............................................................................................................25武汉市建设大道568号新世界国贸大厦2405-07室Room2405-07NewWorldInternationalTradeCenter,JiansheRoadNo.568,Wuhan电话TEL:+86-27-68850998传真FAX:+86-27-68850...
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