易初莲花大型连锁超市的竞争优势挖掘目录摘要...................................................................1ABTSTRACT...............................................................21.概述..................................................................31.1引言.............................................................31.2研究理论和方法...................................................41.3论文结构.........................................................42.零售业态发展规律与中国零售业的发展....................................52.1本章目的.........................................................52.2零售业与零售业态.................................................52.2.1定义.......................................................52.2.2零售业态的演变.............................................92.2.3零售业发展相关理论........................................112.3西方零售业的发展现状及趋势......................................132.3.1世界零售业的发展现状......................................132.3.2西方零售业的发展趋势......................................142.4零售业在中国的发展..............................................152.4.1中国零售业的历史回顾......................................162.4.2WTO与中国零售业的开放....................................162.4.3外资进入中国零售业现状....................................172.4.4中国零售业现状及发展预测..................................193.竞争优势理论.........................................................223.1竞争优势的意义..................................................223.2竞争力与竞争优势的来源..........................................223.3关于核心竞争力..................................................254.易初莲花的竞争优势分析...............................................274.1波特的竞争优势..................................................274.2价值链分析法与竞争优势..........................................274.3易初莲花的价值链................................................284.4九种价值活动对竞争优势的影响....................................295.易初莲花建立竞争优势的具体实践.......................................355.1易初莲花要做生鲜加强型超市......................................355.1.1生鲜、生鲜超市、生鲜加强型超市............................355.1.2为什么要加强生鲜..........................................375.1.3易初莲花如何加强生鲜营销..................................385.2易初莲花的自有品牌战略..........................................405.2.1什么是自有品牌战略........................................405.2.2零售业发展自有品牌商品的意义..............................415.2.3易初莲花如何发展自有品牌..................................425.3易初莲花的规模竞争和选址特色....................................445.3.1规模竞争..................................................445.3.2选址......................................................455.4易初莲花的运营模式与营运创新....................................47-1-易初莲花大型连锁超市的竞争优势挖掘5.5易初莲花的DC和IT系统..........................................495.5.1易初莲花的DC..............................................495.5.2易初莲花的IT系统.........................................505.6易初莲花的人才战略..............................................535.7易初莲花的客户服务..............................................556.易初莲花竞争优势的持续性分析......................................
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