本科生毕业论文题目：太原仟佰家网络营销模式浅析学院:商学院专业:市场营销姓名:李晋茹学号:201315034211指导教师:石咏梅2017年05月10日摘要互联网信息产业是国民经济的支柱产业,它与另一个国民经济支柱产业房地产业相互影响、相互融合,为经济创造了巨大的发展空间,对人们的生活产生了深远影响。房地产需求增长使房地产业正面临着巨大的机遇和挑战,传统的房地产营销信息通过报纸、电视、广播等传统媒介传播给消费者,是一种线性的单向传播,有一定局限性。仟佰家正是互联网和房地产的有效结合,它属于电商平台，是一种新型的房地产网络营销模式,将房地产项目与互联网有机结合,根据平台合作项目的特点进行房地产销售策划，利用网络技术在互联网展开互动营销,突出卖点的设计开发,介绍项目的进展,配合动态在线销售网站销售,售前的取向和贷款方向、提供在线预订、在线咨询服务。本文通过太原仟佰家房地产网络营销的特点和优劣势,分析仟佰家房地产网络营销推广中出现的问题和改进措施,对于整个传统营销和房地产网络营销模式的研究具有重要意义。关键词：网络营销；房地产；优势；劣势AbstractTheInternetinformationindustryisapillarindustryofthenationaleconomy,anditisanotherpillarindustryofnationaleconomytherealestateindustryinteractionandintegration,tocreateahugespacefordevelopmentofeconomy,hasaprofoundimpactonpeople'slives.Thegrowthindemandforrealestateintherealestateindustryisfacinggreatopportunitiesandchallenges,thetraditionalrealestatemarketinginformationspreadtotheconsumerthroughtraditionalmedianewspapers,television,radioandsoon,isalinearone-waycommunication,therearecertainlimitations.GoldspherehomeistheeffectivecombinationofInternetandrealestate,whichbelongstotheelectronicbusinessplatform,isanewtypeofrealestatenetworkmarketingmodel,combiningwiththeInternetrealestateprojects,realestatesalesplanaccordingtothecharacteristicsoftheplatformofcooperationprojects,theuseofnetworktechnologytointeractinInternetMarketing,designanddevelopmentoftheprominentsellingpointandintroducetheprogressoftheproject,withthedynamiconlinesaleswebsitesales,pre-salesoftheorientationanddirectionofloan,providingonlinebooking,onlineconsultingservice.ThecharacteristicsofTaiyuangoldspherehomerealestatemarketingnetworkandadvantagesanddisadvantages,analyzetheproblemsgoldsphererealestatenetworkmarketingpromotionandimprovementmeasures,hasimportantsignificanceforthestudyofthetraditionalmarketingandnetworkmarketingmodeofrealestateKeywords:networkmarketing;realestate;advantages;disadvantages目录Abstract..........................................................................................................................II引言................................................................................................................................1相关理论分析................................................................................................................1................................................................................................................................1................................................................................................................................1................................................................................................................................2................................................................................................................................3........................................................................................................................
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