四川天路有限责任公司策划书团队WE小组团队成员王楠沈仁捷魏民吴国坚廖远萍杨琴易沙沙李剑曦队长蒋旭指导教师唐果完成日期2008年11月06日第2页共49页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共49页1．执行概要....................................................................................................................................51．1企业介绍.........................................................................................................................51．2市场需求.........................................................................................................................61．3机遇与战略.....................................................................................................................61．4目标市场.........................................................................................................................61.5竞争优势.........................................................................................................................61．6企业发展远景.................................................................................................................71．7结论.................................................................................................................................72、公司介绍....................................................................................................................................72．1企业介绍.........................................................................................................................72.2企业总体战略.................................................................................................................62.3公司竞争战略.................................................................................................................62.4公司发展规划.................................................................................................................72．5企业文化........................................................................................................................83、产品介绍....................................................................................................................................93.1产品的创意来源...............................................................................................................93.2产品构成...........................................................................................................................93.3产品功能特点...................................................................................................................93.4竞争产品...........................................................................................................................93.5技术与工艺.....................................................................................................................103.5.1胶体磨工作原理.................................................................................................103.5.2工作原理优势.....................................................................................................103.5.3废胶粉改性沥青胶结料生产工艺.....................................................................103.5.4生产流程.....................................................................................
