目录一、综述...................................................................................31．游戏、社区、交友业务成为SP关注的焦点..............32．行业整合趋势明显........................................................33．产业链合作活跃............................................................34．积极开拓2.5G业务.......................................................3二、市场环境分析...................................................................31．政治政策........................................................................32．经济................................................................................43．社会................................................................................44．技术................................................................................45．行业优势........................................................................5A．与互联网相比...........................................................5B．与固话网相比...........................................................5C．与电视网相比...........................................................56．行业弱点........................................................................5三、多种不同角度的分析.......................................................51．盈利模式........................................................................5A．多方合作，打造共盈...............................................5B．盈利手段多样化.......................................................62．服务类型........................................................................6A．通信类.......................................................................6B．娱乐类.......................................................................6C．资讯信息类...............................................................7D．交易类.......................................................................73．功能................................................................................7A．纯文本.......................................................................7B．MMS.........................................................................7C．游戏...........................................................................7D．IVR............................................................................8E．WAP..........................................................................8F．彩铃...........................................................................8四、市场细分...........................................................................81．按年龄特征细分............................................................8A．青少年.......................................................................8B．中年...........................................................................9C．老年...........................................................................92．按行业细分..................................................................103．按收入细分..................................................................104．按职务细分..................................................................105．按家庭角色细分..........................................................10五、推广策略.........................................................................111．整合营销...........
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