目录前言………………………………………………………………………………………………………………………………………………………4一汉口写字楼市场概况………………………………………………………………………………………………………………………………41.1汉口写字楼市场发展回顾………………………………………………………………………………………………………………………41.2写字楼总体市场特征……………………………………………………………………………………………………………………………5二汉口写字楼市场供应需求分析……………………………………………………………………………………………………………………62.1汉口写字楼市场供应分析………………………………………………………………………………………………………………………62.1.1供应量分析………………………………………………………………………………………………………………………………62.1.2租金/售价分析……………………………………………………………………………………………………………………………7★武汉市写字楼价格指数……………………………………………………………………………………………………………………7★武汉市字楼市场成交价格…………………………………………………………………………………………………………………8★汉口写字楼市场板块价格特征……………………………………………………………………………………………………………8★汉口写字楼市场板块租金特征……………………………………………………………………………………………………………92.1.3租售率分析………………………………………………………………………………………………………………………………102.1.4物业特征分析……………………………………………………………………………………………………………………………112.2写字楼市场需求分析……………………………………………………………………………………………………………………………122.2.1市场需求概况……………………………………………………………………………………………………………………………122.2.2市场需求特征分析………………………………………………………………………………………………………………………13三项目调研分析…………………………………………………………………………………………………………………………………………143.1项目资源调查分析………………………………………………………………………………………………………………………………143.1.1地理位置及交通…………………………………………………………………………………………………………………………143.1.2商务办公环境……………………………………………………………………………………………………………………………143.2项目SWOT分析………………………………………………………………………………………………………………………………14四项目定位………………………………………………………………………………………………………………………………………………154.1项目营销推广建议…………………………………………………………………………………………………………………………………214.1.1推广策略…………………………………………………………………………………………………………………………………214.1.2营销策略…………………………………………………………………………………………………………………………………224.1.3项目营销思路……………………………………………………………………………………………………………………………224.1.４项目销售目标……………………………………………………………………………………………………………………………22附件………………………………………………………………………………………………………………………………………………………2...
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