目录第一部分：市场调查报告.........................................................................41李宁品牌忠诚度市场调查报告.............................................................................................41.1调查背景........................................................................................................................41.2调查基本情况...............................................................................................................41.3问卷调查分析...............................................................................................................51.4相关战略建议...............................................................................................................9第二部分：研究报告................................................................................102顾客忠诚对库存的影响研究报告.......................................................................................102.1摘要.............................................................................................................................102.2问题概述.....................................................................................................................102.3文献综述.....................................................................................................................112.4研究框架.....................................................................................................................112.5针对李宁库存问题做简单分析................................................................................132.6研究的不足与未来研究方向....................................................................................14第三部分：营销策划方案.......................................................................153李宁顾客忠诚提升策划案..................................................................................................153.1市场分析.....................................................................................................................153.2营销目标与策略.........................................................................................................193.3校园特色活动设计.....................................................................................................22活动一：寻找我们的MVP............................................................................................................22一、活动简介....................................................................................................................22相识篇——YouAreTheBest..........................................................................22二、创意点.........................................................................................................................24三、活动流程....................................................................................................................25四、推广宣传....................................................................................................................26五、活动控制....................................................................................................................28活动二：Show出你的幸福——甜蜜情侣照.............................................................................29一、活动主题.............................
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