创办贸易型企业的商业计划书格式FORMATFORTHESETTINGUPOFATRADINGBUSINESS2006目录页次执行概要..........................................................................................................................................11.市场营销计划...........................................................................................................................51.1.产品描述.........................................................................................................................51.2.目标细分市场.................................................................................................................61.3.目标市场区域.................................................................................................................71.4.需求分析.........................................................................................................................81.5.供应分析.........................................................................................................................91.6.缺口分析.......................................................................................................................101.7.竞争对手的市场营销策略...........................................................................................111.7.1.产品策略................................................................................................................111.7.2.分销策略................................................................................................................121.7.3.促销策略................................................................................................................131.7.4.价格策略................................................................................................................141.8.项目的市场营销策略...................................................................................................151.8.1.产品策略................................................................................................................151.8.2.分销策略................................................................................................................151.8.3.促销计划................................................................................................................161.8.4.价格策略................................................................................................................161.8.5.门店选址................................................................................................................171.8.6.门店布局................................................................................................................171.9.销售预测.......................................................................................................................181.10.用于营销的固定资产...................................................................................................191.11.总营销费用...................................................................................................................202.采购与仓储计划..................................................................................................................212.1.采购商品总额.................................................................................................................
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