目录前言..........................................................................5一、研究背景及意义............................................................6（一）研究背景............................................................6（二）研究意义............................................................6（三）相关概念............................................................61、微信公众号.........................................................62、微信公众号营销.....................................................7二、对咪蒙营销策略的研究......................................................8（一）咪蒙现象出现的原因..................................................8（二）咪蒙营销策略的分析..................................................81、热点分析，及时迅速.................................................82、锁定目标群体，抓住群体“痛点”.....................................83、研究产品，完美代入.................................................9（三）从咪蒙现象看微信公众号营销.........................................10三、微信公众号营销策略的方法总结.............................................11（一）喜好原理...........................................................111、漂亮外表..........................................................112、相似性............................................................113、称赞..............................................................12（二）病毒式营销.........................................................121、及时性............................................................122、互动性............................................................12（三）内容质量...........................................................131、内容独特..........................................................132、内容具有粘度......................................................13四、结论.....................................................................14致谢.........................................................................15参考文献.....................................................................16咪蒙微信公众号营销策略研究摘要：伴随着我国智能手机普及加快，人们衣食住行因智能手机而随之改变，同时影响着人们的工作和社会经济活动。微信是腾讯公司继QQ推出后又一款聊天交友软件，在不到三年的时间内完成6亿用户的注册。很长一段时间内占据着手机应用下载的首位，成为智能手机必备应用。现如今很多商家和企业发现微信能够给企业带来利润，通过微信营销能够较快的让目标客户熟悉产品。并且微信营销具有及时性强，成本低，高效传播等特点，已经有人通过微信营销赚取巨额经济报酬，因此成为了很多企业和商家的喜爱。本文通过对咪蒙微信公众号研究，探究出咪蒙公众号的成功之处，并且对相关方法进行总结。更好的指导其他微信营销公众号营销的开展。关键词：咪蒙；营销策略；微信公众号Mi#WeChatpublicmarketingstrategyresearchAbstract：Withthepopularityofsmartphonesinourcountryisaccelerated,thedailylifeofpeoplebecauseofsmartphonesandchange,andaffectpeople'sworkandthesocialandeconomicactivities.WeChatistencentlaunchedoneoftheQQchatsoftwaretomakefriends,inlessthanthreeyearstimetocomplete600millionregisteredusers.Foralongtimeholdingmobileapplicationdownloadfirst,becomethenecessaryapplicationofsmartphones.NowadaysmanybusinessesandenterprisesfoundWeChatalsocanbringprofitstotheenterprise,throughWeChatmarketingcanquicklyletthetargetcustomersarefamiliarwiththeproduct.AndWeChatmarketinghasti...
