家族企业传承下的运营管理之道——以方太集团为例摘要改革开放后，民营企业成为我国经济突飞猛进增长的重要推动力，其中家族企业作为民营企业的重要组成部分，其对我国经济的贡献不容小觑。面对家业问题，中国传统以来的思想就是“父传子，子传孙”，一个家族主要控制企业的资金或是股份，则成为家族企业。家族企业既有其与生俱来的优势，又具有其不可避免的缺点。家族企业因企业内部有家族成员，其企业凝聚力较强且奋斗目标一致，但强随着家族企业的强大，创一代歩入退休年纪，其不得不面临代际传承的问题。俗话说“富不过三代”，家族企业相比起非家族企业有更为难的一面。面对问题时，家族企业不仅要解决企业矛盾，更要调节家族矛盾。在竞争激烈、发展迅速的现代社会，如何实现家族企业的成功传承已成为越来越多学者关注和讨论的问题。本文将以方太集团茅氏父子的代际传承为例，讨论方太集团在家族传承方面遇到的问题及其解决方案，总结家族企业的运营管理之道，为更多面对代际传承的家族企业提供借鉴和指导。关键词：方太集团，运营管理，家族企业，代际传承THEWAYOFOPERATIONANDMANAGEMENTUNDERTHEFAILYBUSINESSTAKESFANGTAIGROUPASANEXAMPLEABSTRACTAfterthereformandopeningup,privateenterpriseshavebecomeanimportantdrivingforcefortherapidgrowthofChina'seconomy.Asanimportantpartofprivateenterprises,familyenterprises'contributiontoChina'seconomycannotbeunderestimated.Inthefaceoffamilybusiness,thetraditionalChinesethoughtisthat"fatherpassesonson,andsonpassesongrandson".Whenafamilymainlycontrolsthecapitalorsharesofacompany,itbecomesafamilybusiness.Familybusinesshasitsinherentadvantagesandinevitabledisadvantages.Astherearefamilymembersinthefamilybusiness,thefamilybusinesshasastrongcohesionandthegoalisthesame.However,asthefamilybusinessgrowsstrongerandthegenerationenterstheretirementage,ithastofacetheproblemofgenerationalinheritance.Asthesayinggoes,"wealthlastsforonlythreegenerations".Familybusinessesaremoredifficultthannon-familybusinesses.Whenfacedwithproblems,familyenterprisesshouldnotonlysolvethecontradictionsofenterprises,butalsoadjustthem.Inthemodernsocietywithfiercecompetitionandrapidlydevelopment,howtorealizethesuccessfulinheritanceoffamilybusinesshasbecomeaproblemconcernedanddiscussedbymoreandmorescholars.Takingtheinter-generationalinheritanceofMaoShioffangtaigroupasanexample,thispaperdiscussestheproblemsencounteredbyfangtaigroupinfamilyinheritanceandtheirsolutions,summarizesthewaysofoperationandmanagementoffamilyenterprises,andprovidesreferenceandguidanceformorefamilyenterprisesfacinginter-generationalinheritance.Keywords:Fangtaigroup,operationandmanagement,familybusiness,inter-generationalinheritance目录第一章绪论....................................................................................................................................11.1引言..................................................................................................................................11.2方太家族企业...................................................................................................................1第二章家族企业的概念和特征.....................................................................................................32.1家族企业的概念...............................................................................................................32.2家族企业的特征...............................................................................................................32.3家族企业的存在的合理性分析......................................
