第I页广州薡御贡茶有限公司非全日制员工激励策略研究摘要现阶段消费性服务业员工之中，非全日制员工所占比重正在不断扩大。这一类型员工主要集中于一线岗位，对企业经营有着重要影响作用，但目前由于激励策略的确实，非全日制员工投诉率和离职率均呈现出了较高的状态，使消费性服务企业陷入低服务满意度和高招聘成本的窘境。企业不但没有降低人工成本，反而增加了招聘工作影响了服务口碑。本研究以广州薡御贡茶有限公司非全日制员工研究对象，采用调查问卷方式收集非全日制员工满意程度的直接数据，同时使用了实地访谈、文献研究和网络搜索等方法来获取研究数据，以对非全日制员工的访谈资料和文献资料进行分析，整理、概括。结合马斯洛的层次需求理论和赫兹伯格的双因素理论，对企业员工需求适应机制的建立进行了部分提议，补充现存的员工激励问题从而促使员工努力工作提升服务质量，为企业创造更高经营利润，真正使企业省出效益。关键词：激励，非全日制，马斯洛理论，激励策略第II页ResearchonRegionalLogisticsCompetitivenessofShanxiProvinceABSTRACTUnderthedualeffectsofthestateadvocatingflexibleemploymentandenterprisesexpandingpart-timeemploymenttoreducecosts,part-timeemployeesaccountforanincreasingproportionofemployeesintheconsumerserviceindustry.Mostofthesepart-timeworkersinconsumerserviceenterprisesengagedindirectcontactwiththeconsumerlineservice,however,thecurrentofeachenterpriseincentivestrategyforpart-timeemployeesnegligenceleadtocustomercomplaints,andhighemployeeturnoverrateforpart-time"doublehigh"problem,makeconsumerserviceenterpriseitselfinasituationoflowservicesatisfactionandthehighcostofrecruitment.Insteadofreducinglaborcosts,enterpriseshaveincreasedrecruitmentandaffectedthereputationofservice.DingYUteaastributeLTDinguangzhouthisstudypart-timeemployeestheresearchobject,adoptsthewayofquestionnairetocollectthedirectdatafornon-full-timeemployeesatisfaction,atthesametimeusethefieldinterview,literaturestudyandwebsearchmethodtogetdata,withtheinterviewdataofpart-timeemployeesandliteratureanalysis,sorting,summedup.Combiningthetheoryofmaslow'shierarchyofneedsandherzberg'stwo-factortheory,thedemandforthecurrententerpriseshouldbehowtoeffectivelybuildemployeeadaptationmechanism,tobuildstaffincentivesystemwerediscussed,tosupplementtheexistingemployeeincentiveproblemsthatpromptedthestafftoimproveservicequality,createahigheroperatingprofitfortheenterprise,makeenterprises'province'operation.Keywords:Motivation,Part-time,Maslowtheory,Incentivestrategy.第1页目录第1章绪论............................................................................................................................................................11.1研究背景与意义.........................................................................................................................................11.1.1研究背景.........................................................................................................................................1表1广州市2015-2017生产总值............................................................................................................11.2国内外研究现状.........................................................................................................................................21.2.1国外研究现状.................................................................................................................................21.2.2国内研究现状....................................................................................
