摘要在亚洲的韩国历史电视剧“星星”在中国大陆播出，你排名在第一的同时，并记录2620000观众的“香港”评级的平均值。”你怎么能影响从星”如此广泛的世界？原因有很大关系，市场定位和品牌营销。在成长中的中国电视市场WTO规则的影响，电视剧作为电视剧的代表也加剧了中国的电视市场竞争。如何提高核心竞争力和电视剧的整体水平，随着电视剧市场竞争越来越激烈的处理，是当前中国电视业亟待解决的问题所面临的，是本研究的基本点。关键词：《来自星星的你》；品牌营销AbstractInAsiaKoreanhistoricaldrama"fromthestars"inyourChinamainlandpremiereratingsforthefirsttime,andrecordedanaverageof2620000viewers"ratingsinHongkong"."Howcanyouaffectfromthestars"sowidelyintheworld?Thereason,hasgreatrelationshipwiththemarketingorientationandbrandmarketing.EffectofWTOruleinChina'sTVmarketinthegrowing,thedramaastherepresentativeoftheTVseriesalsoexacerbateChina'sTVmarketcompetition.HowtoimprovethecorecompetitivenessandtheoveralllevelofTVdrama,dealwiththeincreasinglyfiercemarketcompetitionoftheTVseries,istheurgentproblematpresentChineseTVdramaindustryfaces,alsoisthebasicpointofthisresearch.Keywords:"fromthestarsyou";brandmarketing目录摘要..............................................................................................................................................................................3Abstract.........................................................................................................................................................................4一、绪论.....................................................................................................................................................................61.1研究目的..........................................................................................................................................................61.2研究价值..........................................................................................................................................................61.3研究理论背景..................................................................................................................................................61.4相关研究现状..................................................................................................................................................7二、韩剧在营销传播中成功的因素..........................................................................................................................82.1多种卖点吸引不同层次受众..........................................................................................................................82.2市场营销环盖全球..........................................................................................................................................92.3市场营销环盖全球..........................................................................................................................................9三、塑造我国电视剧营销策略体系.......................................................................................................................103.1中国电视节目市场现状................................................................................................................................103.2国内节目市场交易、流通现状..................................................................................................
