目录一、引言......................................................................................................................................1（一）研究背景.......................................................................................................................1（三）研究现状.......................................................................................................................1二、浮山风景区发展现状.............................................................................................................2（一）浮山风景区简介...........................................................................................................2（二）浮山风景区发展现状及原因.....................................................................................32.景区满意度分析...........................................................................................................43.景区推广现状...............................................................................................................44.景区消费水平...............................................................................................................55.风景区开发现状...........................................................................................................56.浮山风景区研究小结...................................................................................................67.原因分析.......................................................................................................................6三、浮山风景区在营销方面存在的问题（围绕五方面）...........................................................7（二）浮山旅游营销方式与理念落后.......................................................................................8（三）产品开发不足...............................................................................................................81.旅游商品开发不足.......................................................................................................82.生态旅游开发不够.......................................................................................................9（四）推广渠道不够...............................................................................................................9（五）促销模式简单...............................................................................................................9四、浮山风景区营销对策（围绕前面五个问题一一对应）.......................................................9（一）完善景区主题形象.......................................................................................................9（二）开拓旅游空间.............................................................................................................10（四）丰富旅游产品.............................................................................................................101.增加乡村旅游项目.....................................................................................................102.增加娱乐性项目.........................................................................................................11（二）提升景区核心吸引力.................................................................................................111.完善景区交通...........................................................
